BOULDER, Colorado - March 6, 2018
Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its official partnership with Carmichael Training Systems (CTS), the worldwide leader in endurance training, sports nutrition and performance coaching.
Ultimate Direction’s new Signature Series 4.0 trail running vests and Adventure Collection Fastpacks will be used exclusively by all CTS coaches during the organization’s ultrarunning training camps and “Bucket List” events in 2018 and 2019.
This partnership deepens the connection between both brands, as several Ultimate Direction-sponsored athletes, including 2018 Tarawera Ultramarathon winner Kelly Wolf, Skyrunning champion Hillary Allen, and Adidas professional Abby Mitchell are coached by CTS.
“I am extremely picky about running gear,” said Jason Koop, CTS Director of Coaching and author of Training Essentials for Ultrarunning. “Ultimate Direction vests meet my every need as a mountain runner. I’m really excited to share UD at our training camps and through testimonials we’ll share with our international community.”
CTS training camps give attendees the opportunity to eat, sleep, and train like a full-time athlete under the guidance of a professional coaching staff. Ultimate Direction will team up with CTS at camps in Lake Tahoe, Colorado Springs, Pisgah National Forest, Mont Blanc and more. To see a full list of training camps and Bucket List events, visit trainright.com/camp-calendar/
About Ultimate Direction
In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world’s most passionate athletes. Ultimate Direction is headquartered in Boulder, Colorado and is a proud member of The Conservation Alliance.