Ultimate Direction Hires Hartford Sales Group To Manage West Coast Territory

States include California, Arizona, Nevada and Hawaii
Publish date:

BOULDER, COLO. - March 2, 2018 

Ultimate Direction logo

Ultimate Direction, the leading brand in hydration and wearable gear innovations, has hired Hartford Sales Group to manage its West Coast territory including California, Arizona, Nevada and Hawaii. The agency, established in 1984 by Principal Larry Hartford, is headquartered in Laguna Niguel, California.

"The Hartford Group was one of Ultimate Direction's first sales agency partners in the '80's," said Ultimate Direction Brand Vice President, Buzz Burrell. "Their expertise will bring our product collections--specifically the new Signature Series 4.0 Vests and Vestas--to runners across the west."

The Hartford group will bring exceptional sales services to current dealers and prospective customers. Their team, consisting of six field reps, a sales operations manager, and office manager, will work with Ultimate Direction customers to deliver the right product assortment, support, training and strategy.

"We are stoked to bring Ultimate Direction to our retailers," said Hartford. "They are the original and still the best performing hydration products on the market and we can't wait to introduce UD to more consumers."

About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first handheld water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world's most passionate athletes. Ultimate Direction is headquartered in Boulder, Colorado and is a proud member of The Conservation Alliance. www.ultimatedirection.com


Craig Randall

Ultimate Direction




Craig Randall