Ultimate Direction Hires Hartford Sales Group To Manage West Coast Territory

States include California, Arizona, Nevada and Hawaii
Author:
Publish date:

BOULDER, COLO. - March 2, 2018 

Ultimate Direction logo

Ultimate Direction, the leading brand in hydration and wearable gear innovations, has hired Hartford Sales Group to manage its West Coast territory including California, Arizona, Nevada and Hawaii. The agency, established in 1984 by Principal Larry Hartford, is headquartered in Laguna Niguel, California.

"The Hartford Group was one of Ultimate Direction's first sales agency partners in the '80's," said Ultimate Direction Brand Vice President, Buzz Burrell. "Their expertise will bring our product collections--specifically the new Signature Series 4.0 Vests and Vestas--to runners across the west."

The Hartford group will bring exceptional sales services to current dealers and prospective customers. Their team, consisting of six field reps, a sales operations manager, and office manager, will work with Ultimate Direction customers to deliver the right product assortment, support, training and strategy.

"We are stoked to bring Ultimate Direction to our retailers," said Hartford. "They are the original and still the best performing hydration products on the market and we can't wait to introduce UD to more consumers."

About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first handheld water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world's most passionate athletes. Ultimate Direction is headquartered in Boulder, Colorado and is a proud member of The Conservation Alliance. www.ultimatedirection.com

CONTACT:

Craig Randall

Ultimate Direction

craig.randall@ultimatedirection.com

720-818-0638



BYLINE:

Craig Randall

Related

Craig Randall

Ultimate Direction Hires Sales Manager and Marketing Manager

BOULDER, COLO. - December 15, 2017  Ultimate Direction, the leading brand in hydration and wearable gear innovations, has hired Sales Manager Morgan Newlon and Marketing Manager Craig Randall. The pair has been added to Ultimate Direction’s leadership team alongside Brand Vice ...read more

Anna Frost

Ultimate Direction Adds Mountain Running Icon Anna Frost to Ambassador Team

Boulder, Colorado - February 16, 2018  Ultimate Direction, the leading brand in hydration and wearable gear innovations, has signed Hardrock 100 winner and global adventurer Anna Frost. Known by fans and friends as “Frosty,” the New Zealand native is now based in southern ...read more

Nathan Performance Gear Hires Snowden & Co. For West Coast Sales

(SHARON HILL, Pa.) – Nathan Performance Gear™, a world leader of innovative hydration, reflective, and multisport gear and accessories, has selected Snowden & Co. to represent its brand, products, and services at over 200 specialty run, bike, and sporting goods retailers in ...read more

granite gear logo

Granite Gear Hires Hartford Sales Group to Reinforce West Coast Territory

Two Harbors, MN - Granite Gear, award-winning manufacturer of legendary backpacks, packing systems and travel gear, announces today their partnership with The Hartford Sales Group. The team is joining Granite Gear’s sales force with four reps in California, Arizona, Nevada and ...read more

UD_Badge300x300

Ultimate Direction’s Buzz Burrell Leads FKT Momentum

Boulder, CO (April 25, 2018) – Ultimate Direction Brand Vice President Buzz Burrell, the holder of many fastest known time (FKT) records, is at the center of a wave of recognition for FKTs. Athletes all over the world are maximizing their skills and creativity on trails and ...read more

Stile Products hires Territory Manager Dale Aguas

LOS ANGELES– Stile Products, Inc., the new Los Angeles based distributor for urban cycling brands Tern Bicycles and BioLogic accessories, has hired Dale Aguas as its North American territory manager. Aguas will work alongside Stile Products founder Steve Boyd, overseeing sales ...read more

Ibex Hires Great Pacific Sales Agency for West Coast

WHITE RIVER JUNCTION, VT (Sept. 1, 2011) — Officials from Ibex Outdoor Clothing announce Tom Caldwell and Marisa Klein of Great Pacific Sales as the company's new West Coast sales reps covering California, Arizona, Nevada, and Hawaii.Great Pacific Sales reps bring 41 years of ...read more

Outdoor Research adds Sespe Group as sales agency in SW territory

SEATTLE, Wash. (Sept. 9, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Sespe Group, a sales agency representing the brand in the Southwest territory, to its team. Sespe Group and founder Chris Morrisette ...read more

Chaco Appoints Alpert-Tebrich & Associates to Cover West Coast Sales

Chaco announces the appointment of Alpert-Tebrich & Associates to cover California, Nevada, Arizona and Hawaii. This appointment completes Chaco's engagement of a team of experienced and respected independent sales agencies to represent Chaco across the United States and ...read more