PETALUMA, Calif. – Now that Cash for Clunkers has come to an end, CamelBak® is offering a great way to replace more of America’s old metal.
CamelBak introduced its “Steel of a Deal” program today, offering a free CamelBak insulated stainless steel water bottle to consumers who send in a photo of their aluminum water bottle with a liner containing Bisphenol A (BPA). The photos should depict ways in which consumers are recycling these aluminum bottles.
The first 500 participating consumers will receive an insulated CamelBak Better Bottle™ Stainless water bottle, a $30 retail value, absolutely free. CamelBak’s stainless steel bottles are made with medical-grade stainless steel which, unlike aluminum bottles, does not need an epoxy liner.
CamelBak’s “Steel of a Deal” program is in response to recent reports that aluminum water bottles sold in the U.S. under various brand names through August 2008 were made with liners containing BPA. Consumers are asked to email photos of their aluminum water bottles containing BPA liners to email@example.com. A list of bottles that contain liners with BPA is available at http://www.treehugger.com/files/2009/08/sigg-bottles-now-bpa-free.php.
For complete details about participating in CamelBak’s “Steel of a Deal” program, please visit the CamelBak Products FaceBook Page or call the CamelBak consumer services team at 800.767.8725. Contest Terms and Conditions
Introduced in May 2009, CamelBak’s new insulated stainless steel bottle features a micro-welded double wall that’s vacuum-sealed to keep beverages – not hands – cold for hours. The dual-wall design eliminates condensation on the outside, keeping gym bags, table tops, clothing and hands dry. Additionally, stainless steel bottles are dent-resistant, stain-resistant and taste-free.
The bottle is the newest product in CamelBak’s line of BPA-free, phthalate-free reusable bottles that come in adult and kids’ sizes, in both stainless steel and plastic. For reusable plastic water bottle fans, CamelBak was first-to-market with a BPA-free hard plastic bottle in January 2008. Those bottles are made with a copolyester polymer called Tritan™, which is both BPA-free and phthalate-free. CamelBak bottle caps and bite valves are also BPA-free.
“We’re obviously taking a light-hearted approach to a serious issue. We want to make sure people aren’t confused by the recent news about aluminum bottle liners, and ultimately turn away from reusable metal bottles,” said Sally McCoy, CEO for CamelBak. “Our broader mission is to make disposable plastic water bottles obsolete. Using a BPA-free plastic or stainless steel reusable water bottle is one of the easiest ways to do something good for the environment and for your own personal hydration and health.”
Beyond being BPA-free, CamelBak’s bottles can help consumers stay better hydrated. A study recently conducted at Pepperdine University revealed that participants drank up to 24 percent more water with CamelBak reusable water bottles than with other reusable and disposable bottles tested.
Dr. Holden MacRae, professor of sports medicine at Pepperdine University, conducted the first-of-its-kind study to test the effects of water bottle design on personal fluid consumption. More study subjects preferred the CamelBak Better Bottle, saying it was easier to use, didn’t spill even when open, and that the bottle’s Big Bite™ Valve drinking spout was more fun to drink from.