VENTURA, CA (March 12, 2014) – Wait no longer. Ticla’s new lineup up of car camping gear is now available for purchase in specialty retailers around the country.
The intuitive and creatively designed line of all-new gear includes tents, shelters, sleeping bags, ground pads and tarps. The gear is available exclusively at specialty outdoor retailers, including REI, Adventure 16 and numerous local retailers.
“Ticla gear is high quality, thoughtfully designed and fills the gap between mountaineering equipment and down-market value products,” explains Rich Hill, Ticla’s Founder. “Our goal is to make camping fun and to bring car camping back to specialty retailers.”
Informed by the tagline Camp Better™, Ticla’s unique perspective is to design gear that creates more happy campers by offering heretofore unheard of features and benefits. Ticla’s multiple design insights include huge advances in gear storage, transport and assembly (The G.O.O.D. System) and truly human tent ratings (Tsubo Sizing).
With a style all its own, Ticla brings colorful palettes, fashionable prints and plush fabrics to the campsite. Inspired by the simple versatility and craftsmanship of camp cookware icon, the cast iron skillet, Ticla gear is perfect for novice and seasoned campers, has a variety of uses from camping to beach going and is built to last a lifetime.
“Ticla has done a great job of looking at how people actually camp and bringing new product designed to greatly benefit consumers,” says Tad Summersett, Category Merchandise Manager at REI. “The design philosophy is unique, and will certainly test the conventional offerings in camping tents and sleeping bags.”
Built for outdoor enthusiasts of all streaks, festival goers, adventurous families, weekend partiers and even the reluctant camper, the Ticla philosophy is to help people enjoy the outdoors by offering a product line that melds effortlessly with the outdoors lifestyle.
To learn more about the Ticla brand, philosophy and product line visit ticla.com or facebook.com/campbetter. For a full list of Ticla retailers visit ticla.com. For media information, please contact Patrick Brown at Pale Morning Media, firstname.lastname@example.org, 802.277.1138.
Ticla is a camping philosophy, brand and product line focused on helping people enjoy the outdoors. Our mission is to create more happy campers by offering aesthetically pleasing, well-made products that blend seamlessly into the outdoors lifestyle.