Ticla debuts new collection of car camping gear for specialty retailers at ORSM

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VENTURA, CALIFORNIA (July 18, 2013) -- More than 43 million Americans will go camping this year … and Ticla wants them all to have a good time.

 A lifestyle camping company, Ticla (www.Ticla.com) unveils their collection of inspired and intuitive car camping gear at the upcoming Outdoor Retailer Summer Market show in Salt Lake City, Utah (Booth #PV952).

Framed by the tagline of Camp Better™, Ticla’s simple and clever debut includes tents, shelters, bags, pads and tarps – and aims to fill the spacious car camping gear gap between overly technical backpacking gear and over-cheapened value products.

“The goal of car camping is to enjoy yourself,” said Rich Hill, Ticla president and founder. “And the goal of Ticla is to create a car camping movement at specialty retail.”

Ticla’s unique perspective is the brainchild of Hill, a veteran outdoor industry executive with a lengthy official resume that includes work with Prana, Ibex and Patagonia. Hill’s unofficial resume includes countless car camping adventures, including an extended family camping trip down the Mexican coast where the idea for Ticla was born.

The Ticla audience is the full spectrum of campers who shop at specialty: every-weekend hardcores, festivalgoers and partiers, adventurous families, and even the reluctant camper.

The Ticla product line is designed for campsites that are furthest from the summit and closest to the car. Built from the ground up with the car camper in mind, every Ticla product strives to be thoughtful, functional and as easy to set up as it is to put away.

Ticla’s multiple design epiphanies include huge strides forward in gear storage, transport and assembly (The G.O.O.D. System); truly human tent ratings (Tsubo Sizing); and a Cast Iron Guarantee that assures total contentment.

“Rather than obsessing about the capabilities of the gear, we’ve honed in on what benefits it can bring to the campsite,” said Meghan Kearns, Director of Marketing and Operations. “It’s a more holistic approach and we think it will bring a breath of fresh air to the car camping experience.”

To learn more about Ticla or to schedule an appointment for Outdoor Retailer, please contact patrick@palemorning.com.

ABOUT TICLA

Ticla is a camping philosophy, brand and product line focused on helping people enjoy the outdoors. Our mission is to create more happy campers by offering aesthetically-pleasing, well made products that blend seamlessly into the outdoors lifestyle. For media information, please contact Patrick Brown at Pale Morning Media, patrick@palemorning.com, 802.277.1138.

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