Teva Partners with World's Top Female Kayaker - SNEWS

Teva Partners with World's Top Female Kayaker

Adventure footwear brand Teva has announced a partnership with top British women’s kayaker Claire O’Hara.
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Adventure footwear brand Teva® (a division of Deckers Outdoor Corporation,

NASDAQGS: DECK) has announced a partnership with top British women’s kayaker

Claire O’Hara, who can now claim to be the best female kayaker in the world following

her double gold-medal-winning performance at the 2011 World Freestyle Kayaking

Championships. At the event, hosted in June in Plattling, Germany, O’Hara won both the

Squirt Boat and Freestyle Kayaking events and posted the highest combined score of the

whole championships.

Under the terms of the new arrangement with Teva, O’Hara, who already holds five British

Champion titles, three European Championship medals and four World Championship medals

will act as brand ambassador for Teva as part of its “Teva Tribe”. The team includes

members representing many of the adventure and adrenaline sports inherent in the Teva

brand including kayaking, wakeboarding and mountain biking. O’Hara will also be joining

fellow team GB kayaker and world champion, James Bebbington.

“It is brilliant to have been invited to become a full Teva UK athlete," says the the 29-year-old further education sports coordinator from Meanwood, Leeds. "Previously I received help from Teva in the form of gear but now, with their full backing and support, I look forward to representing Teva across the UK, Europe and North America as I compete on the world and European competition circuits. It will be great to act as an ambassador for a company that positively supports and promotes adventure lifestyles and pushing the boundaries of what is possible in adventure sport.”

As part of her association with Teva, O’Hara will be competing in the 2012 Teva Mountain

Games
in Vail, Colorado. The Mountain Games are the USA’s largest celebration of

adventure sports, art and music. Professional and amateur athletes from around the

world converge upon the majestic mountains and wild rivers of Vail to compete in eight

adventure sports (including kayaking) and 24 disciplines for more than $100,000 in prize

money.

According to Giles Cundell, Teva European Brand Manager, “Claire is a massive kayak

talent and truly dominates the scene at the moment. She will be a great ambassador

for the Teva brand as she truly lives the lifestyle and lives for the buzz of competition.

Together with James Bebbington we have a really exciting and credible presence in

kayaking.”

About Teva

Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching “A Pair for a Foot,” and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It’s a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.com and www.Facebook.com/Teva.



About Deckers

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.

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