Adventure footwear brand Teva® (a division of Deckers Outdoor Corporation,
NASDAQGS: DECK) has announced a partnership with top British women’s kayaker
Claire O’Hara, who can now claim to be the best female kayaker in the world following
her double gold-medal-winning performance at the 2011 World Freestyle Kayaking
Championships. At the event, hosted in June in Plattling, Germany, O’Hara won both the
Squirt Boat and Freestyle Kayaking events and posted the highest combined score of the
Under the terms of the new arrangement with Teva, O’Hara, who already holds five British
Champion titles, three European Championship medals and four World Championship medals
will act as brand ambassador for Teva as part of its “Teva Tribe”. The team includes
members representing many of the adventure and adrenaline sports inherent in the Teva
brand including kayaking, wakeboarding and mountain biking. O’Hara will also be joining
fellow team GB kayaker and world champion, James Bebbington.
“It is brilliant to have been invited to become a full Teva UK athlete," says the the 29-year-old further education sports coordinator from Meanwood, Leeds. "Previously I received help from Teva in the form of gear but now, with their full backing and support, I look forward to representing Teva across the UK, Europe and North America as I compete on the world and European competition circuits. It will be great to act as an ambassador for a company that positively supports and promotes adventure lifestyles and pushing the boundaries of what is possible in adventure sport.”
As part of her association with Teva, O’Hara will be competing in the 2012 Teva Mountain
Games in Vail, Colorado. The Mountain Games are the USA’s largest celebration of
adventure sports, art and music. Professional and amateur athletes from around the
world converge upon the majestic mountains and wild rivers of Vail to compete in eight
adventure sports (including kayaking) and 24 disciplines for more than $100,000 in prize
According to Giles Cundell, Teva European Brand Manager, “Claire is a massive kayak
talent and truly dominates the scene at the moment. She will be a great ambassador
for the Teva brand as she truly lives the lifestyle and lives for the buzz of competition.
Together with James Bebbington we have a really exciting and credible presence in
Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching “A Pair for a Foot,” and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It’s a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.com and www.Facebook.com/Teva.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.