Goleta, CA – To further expand its commitment to mountain biking on a worldwide basis, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has signed freeride extraordinaire Sam Pilgrim. Pilgrim marks the 4th mountain bike addition to the Teva Tribe since the brand launched its freeride shoes, the Links and the Pinner, earlier this year.
Pilgrim, originally from Colchester, has broken onto the freeride scene in the last two years taking the highest podium spot in 2011 at Vienna Air King, Monster Energy White Style, and he was the first European to make it onto the final Freeride Mountain Bike World Tour podium, taking victory at the season’s final event, the Red Bull District Ride.
“I’ve been watching the Teva Mountain Games since I started riding so I’m stoked to now be a part of the team,” says Pilgrim. “I’m looking forward to working with a brand that I have a great connection with and one that is so supportive of the sport and the community that surrounds it through events like the Teva Mountain Games and Crankworx.”
As the brand continues to push innovation in freeride mountain bike footwear, it will have the entire MTB team present for the first time at its inaugural Winter Teva Mountain Games February 10-12, 2012 in Vail, CO. Joining with names such as Jeff Lenosky (US), Cam McCaul (US) and Kurt Sorge (CAN), Pilgrim will be in good company for the coming season.
For more information on Sam, Teva’s Freeride Mountain Bike product or the brand, please contact Jaime Eschette, Teva PR Manager at firstname.lastname@example.org.
Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching “A Pair for a Foot,” and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It’s a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.comwww.Facebook.com/Teva.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation. and