Teva Launches Weight-Loss Footwear with Mush Flyweight Collectio

Do you want to lose weight? Are you fed up with diet and exercise? Adventure footwear brand Teva has your solution for instant weight loss with its Mush Flyweight Collection.
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(Goleta, Calif.) – Do you want to lose weight? Are you fed up with diet and exercise? Adventure footwear brand Teva (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has your solution for instant weight loss with its Mush Flyweight Collection.

“Sure, a balanced diet and regular exercise might be good for your health, but our shoes will help you lose weight the minute you put them on," says Lucas Martinez, Teva associate marketing manager. "The Mush Flyweights are designed for the kind of weight loss that requires no effort or time."

To instantly experience the Teva Flyweights "Wait Less Weight Loss" phenomenon, simply exchange your current heavy shoes for a pair of Mush Flyweights. You’ll instantly be ounces lighter without exerting any effort because the 5.4-ounce (or less) Mush Flyweights do all the work for you!

No experts were actually consulted, but we imagine that the Mush Flyweights weight-loss phenomenon would blow their minds. Don't believe us? View testimonials from real people just like you here: www.YouTube.com/Teva

And you'll look good doing it, too, as Teva’s Flyweight Collection includes the Mush Frio Mary Jane and Mush Frio Ballerina for women, available with a synthetic micro-perforated upper or extra-breathable mesh upper, and Mush Frio Slip Canvas and Mush Frio Lace Canvas for men.

All styles have collapsible heels, making the Mush Flyweights ideal for traveling, camping, journeying to a backcountry hut or anytime you want to lighten your load. Plus, an anti-bacterial coating on the topsole and lining keep them smelling fresh.

The Flyweight collection features Teva’s signature Mush squishy-soft EVA sole material, which molds to your foot’s contours, providing the same comfort as Teva’s wildly popular Mush flip-flops.

The MSRP for the women’s styles is $45, and $50 for the men’s, which, compared to other weight loss solutions, is a steal. They are available now at retailers worldwide and on www.teva.com/flyweights (except the Women’s Mush Frio Mary Jane with the micro-perforated upper, which will be released June 13).

About Teva

Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching “A Pair for a Foot,” and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It’s a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.com and www.Facebook.com/Teva.

About Deckers

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.

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