Teva Hires Ryan Erickson as New Domestic Sales Vice President - SNEWS

Teva Hires Ryan Erickson as New Domestic Sales Vice President

Adventure-footwear brand Teva® is pleased to announce the appointment of Ryan Erickson as its new domestic sales vice president.

(Goleta, CA) – Adventure-footwear brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) is pleased to announce the appointment of Ryan Erickson as Teva’s domestic sales vice president.

Erickson has 19 years of footwear industry experience, primarily in sales management, having held director of sales and key account executive positions at The Rockport Company and Canadian sales manager and key account executive positions at The Timberland Company. He also served as brand marketing manager for Reebok International.

In 2007, Erickson founded The Wapsie Group LLC, an independent sales agency based in Madison, Wisconsin, which represents Teva throughout the Upper Midwest. The Wapsie Group was named Teva’s Agency of the Year in 2008 and Erickson was named Teva’s Key Account Rep of the Year in 2010.

“I’m extremely pleased to bring Ryan Erickson in house,” said Teva Brand President Pete Worley. “For four years as an independent rep, Ryan has collaborated at a high level with our product, marketing and sales personnel. He’s earned the team’s respect, and I’m excited about the role he can play in crafting Teva’s future.”

Erickson will work with Teva’s management team to coordinate the transition of his Upper Midwest Territory and he will assume his new role on October 17, 2011.

“Having had a front-row perspective to the recent successes of this brand, I couldn’t be more thrilled about the opportunity to get involved at a deeper level,” says Erickson. “I look forward to working beside the talented individuals who made Teva what it is today, and I’m eager to begin playing my part in shaping the brand for tomorrow.”

About Teva

Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” varies, but everyone understands an adrenaline rush and staggering sense of wonderment. These are the life-defining moments that Teva helps to provide. Born on the Colorado River in 1984, Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.


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