(GOLETA, Calif.), September 4, 2013 – Teva® (a division of Deckers Outdoor Corporation, NASDAQ: DECK) continues to expand its passion for bike as it signs a multi-year partnership agreement with Mammoth Mountain in support of its summer bike program. When it comes to accessibility in So Cal, Mammoth is the ultimate destination for all levels of riding. Teva will be front and center with its bike shoe collection available at Mammoth owned retail and its goal is simple: Provide quality footwear at the point of access to enhance the experience of all bike enthusiasts traveling to Mammoth.
“Here at Teva bike is not only a category of footwear, it’s a passion,” says Amy Stanfield, Teva’s senior marketing manager. “To have a testing ground like Mammoth Mountain in our own backyard is a great privilege. We are excited about the opportunity of furthering our passion for bike through its world renowned park and events like the Kamikaze Bike Games.”
Starting September 4th – 8th, the partnership will come to life through the mountain’s premier summer bike event, the Kamikaze Bike Games. The Games will play host to the final round of the USGP of Mountain Biking as well as offer all ability levels multi-discipline events from Downhill, Dual Slalom, Cross Country, to kids’ races, music and, more. Teva’s own bike athletes Paul Basagoitia and Cam McCaul will be onsite signing autographs and competing during the weekend’s festivities.
About Mammoth Mountain Bike Park
The Mammoth Bike Park is one of the leading bike parks in the United States with over 80 miles of trails for all ability levels. As one of the original lift-access bike parks, Mammoth is home to one of the most legendary mountain bike trails in the history of the sport, the Kamikaze. Featuring everything from entry-level double-track to white-knuckle downhills, Mammoth truly has something for everyone. Most recently, Mammoth opened Twilight Zone, Recoil and Pipeline, an array of freeride jump trails that have quickly become the signature trails of the park. For more information on the Kamikaze Bike Games visit www.kamikazebikegames.com.
Facilitating outdoor adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal the brand continues to be driven by performance innovation and clean, modern design. What started out as whitewater product has evolved into a full arrangement of performance and lifestyle footwear ready for use in the water or on the trails of the great outdoors. Teva is inspired by the stories of great adventures and strives to inspire its consumers to Live Better Stories. The company’s products are sold in over 40 countries worldwide in a wide range of distribution channels. For more information on Teva, please visit http://www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.