Top 10 Tips Aims to Help Time-Strapped, Multi-Tasking Entrepreneurs An industry public relations veteran recently published a tip sheet to help new exhibitors and emerging brands make the most of the public relations opportunities that abound at trade shows. The tip sheet ...read more
Valdez, AK – iON Worldwide, the global consumer electronics company known for bringing Shoot/Share™ Wi-Fi connectivity to point-of-view (POV) cameras, today announced it has entered into an agreement with big mountain skier and avalanche-safety advocate Dean Cummings and his ...read more
Denver, CO – With its new Inversion lens technology for ski goggles, small, independent sports eyewear maker Optic Nerve is setting out to make big noise in the snow sports industry.Debuting at the upcoming Outdoor and Snow Sports Industry trade shows later this month, the ...read more
Denver, CO – Optic Nerve will be part of the first-ever attempt to bicycle across the Antarctic to the South Pole as the official goggle and sunglass of Cycle South, another foray to the poles by renowned polar explorer and longtime Nerve Champion, Eric Larsen.“Optic Nerve is ...read more
LYONS, CO – US Olympic kayaker turned whitewater park builder Scott Shipley has been awarded his second Best of What's New Award from the editors of Popular Science for innovations in whitewater park construction.Shipley, and his company S2o Design and Engineering, in ...read more
DENVER, CO – Optic Nerve, the independently owned manufacturer of high-performance eyewear, launched a new website today at http://www.OpticNerve.com that reflects the company's longstanding reputation for innovation and philanthropy.The website overhaul also follows bolsters ...read more
Optic Nerve is kicking off its support of the Colorado High School Cycling League with an online sale designed to raise funds for the statewide mountain bike racing organization. From now through Sept. 30, $1 for every $1 of products purchased in the company's new website and ...read more
Leisure Trends Group was named to Outside Magazine's fifth annual “Best Places to Work†list. Leisure Trends was ranked 42nd out of 100 selected companies. "Our entire staff is excited and proud to be acknowledged with this award," said Charlie Cooper, president of Leisure ...read more
DENVER, CO - Optic Nerve is adding 15 new styles to its 2013 line of performance-oriented, price conscious sunglasses for warm weather fun.Ten of the 15 new styles will be part of Optic Nerve's Polarized lens series delivering lightweight comfort, long-lasting durability and ...read more
Lyons, CO – RapidBlocs, a division of S2o Design and Engineering, has signed Dane Jackson to an exclusive partnership as both seek to influence the future of whitewater kayaking. Olympian and World Champion Scott Shipley, founder, president and lead engineer of S2o Design, ...read more
Valdez, AK – Dean Cummings H2O Guides, Alaska's premier heliskiing operator, is testing the women's market for remote wilderness ski adventure by giving outdoor, ski and adventure travel industry women a unique opportunity to ski on the record-breaking 900-inch snowpack in the ...read more
Valdez, Alaska – Big mountain skier and Alaska heliskiing pioneer Dean Cummings introduces a new line of products built for the outdoor enthusiast who appreciates the quality, durability and smart function it takes to withstand the demanding environment of life in a state ...read more
Valdez, Alaska – Big mountain skier and Alaska heliskiing pioneer Dean Cummings introduces a new line of products built for the outdoor enthusiast who appreciates the quality, durability and smart function it takes to withstand the demanding environment of life in a state ...read more
Iconic big mountain skier and Alaska heliskiing pioneer Dean Cummings is taking time from his busy sales schedule at upcoming winter sports trade shows to help spread his practical tips for avalanche safety and celebrate the release of his new film, “The Steep Life.†...read more
The first outward signs that something new is afoot for independent eyewear maker Optic Nerve will be at the upcoming winter sports trade shows. First in Salt Lake City, then Denver, Optic Nerve will be presenting a new face to industry stalwarts at the two largest national trade ...read more
Big mountain skier and Alaska heliskiing pioneer Dean Cummings has inked a partnership proposal with S4 Optics, the maker of premium eyewear inspired by the world's top athletes.Cummings says the partnership goes beyond mere athlete sponsorship to include outfitting the staff of ...read more
RIDGWAY, CO – Encouraging an early start to an active lifestyle, Multisport Journeys, LLC (MSJ) introduces an expanded line of pint-sized performance apparel for kids. MSJ now offers an extensive line of customizable kids apparel for babies, toddlers, youth and teens. From infant ...read more
DENVER, CO - For skiers and riders who assumed style, performance and comfort are only possible at a premium price, Optic Nerve introduces a new way of thinking about what a goggle can and should be.First, the Boreas is versatile, it ships with two interchangeable lenses to keep ...read more
Beyond the usual uptick in interest most summer sports enjoy during an Olympic year, whitewater paddling in particular seems poised for growth in 2012, says former US Canoe Slalom Olympian Scott Shipley. Shipley should know. His company S2o Design and Engineering, one of the ...read more
Multisport Journeys (MSJ) announces sponsorship of the 2012 Winter Outdoor Retailer Show. As the official t-shirt sponsor of the show, Multisport Journeys will be giving away 1000 free tees at the main east entrance of the Salt Palace January 19-21. MSJ is also sponsoring the All ...read more
Multisport Journeys (MSJ) is teaming up with the Outdoor Industry Women's Coalition (OIWC) to support women inspired by the outdoors. You can support OIWC by designing your own custom Multisport Journeys cotton tee shirt or hat at the happy hour. Proceeds from the event will be ...read more
On the first anniversary of debut of its smash hit kayak fishing boat, Jackson Kayak introduces the Coosa's open water cousin, the Cuda. Among the rave reviews of the Coosa, was a din of customer demand for a boat that could handle open water more adeptly than the river-focused ...read more
Just in time for Christmas, Jackson Kayak unveils a new model of whitewater boat aimed at delighting the river runner wanting a lightweight, easy to paddle, fun ride.The Fun Runner harkens back to a simpler time when there were fewer boat style choices. Contemporary design and ...read more
Jackson Kayak is proud to welcome Ken “Hobie” Hoeve to the product design and marketing team. Hoeve's area's of expertise include brand management and product design in whitewater kayaking and stand up paddling. “I've known Hobie for a long time and I've always admired his ...read more
San Cristobal de las Casas, Mexico, October 17, 2011 – The Adventure Travel Trade Association World Summit provided a fitting background for today's announcement of a groundbreaking partnership between an American kayak manufacturer, the Mexican tourism industry and the ...read more
Multisport Journeys, LLC (MSJ) has retained Brand Amp to elevate the profile of its active lifestyle apparel brand. Brand Amp is one of a trio of marketing specialists recently brought together by MSJ founder and CEO Sue Field to increase awareness of the company's custom sports ...read more
Optic Nerve, the sunglass company with soul, is beginning a search for candidates to serve as brand ambassadors.Optic Nerve will look toward its ambassadors to be champions of the brand and advise the company with recommendations on the best events and causes to support in their ...read more
By popular demand, Multisport Journeys, LLC (MSJ) introduces stand up paddling to their unique line of custom artwork and outdoor activewear. Mutlisport Journeys founder and CEO Sue Field explained her reasons for adding stand up paddling to her lineup of customizable apparel ...read more
H2o Outdoor Gear has retained Brand Amp to elevate the profile and support sales of Dean Cummings' new signature line of skis.
The iconic Big Mountain skier and Alaska heli-skiing pioneer, is introducing a trio of skis infused with knowledge gleaned from two decades skiing some ...read more
Optic Nerve’s new patented interchangeable lens design technology is the newest chapter in the history of a brand that prides itself on bringing smart solutions to market that add value for consumers, not cost. Company co-founder and chief mad scientist of research and ...read more
Denver, CO - Optic Nerve, makers of performance-driven price-conscious eyewear, announces the appointment of Brand Amp as its public relations agency of record. Brand Amp is a founding member of the storytelling team, The Dangerous Collective, charged with refreshing the Optic ...read more
The United States Olympic Committee has recognized siblings Dane and Emily Jackson (Rock Island, Tenn.) for their performances in June. Dane was named the USOC Male Athlete of the Month, while Emily finished second in the voting for Female Athlete of the Month. The two combined ...read more
Late last week, the US Forest Service released a Draft Environmental Assessment that proposes to continue denying the American public the simple right to float in canoes and kayaks down the Wild and Scenic Upper Chattooga River for most or all of the year depending on the section ...read more
Jackson Kayak and Dane Jackson swept the USA Freestyle Kayak National Championships that concluded here Sunday at Kelly’s Whitewater Park. Jackson Kayak’s Rock Star, the company’s newest freestyle boat, was the weapon of choice by five of the six paddlers who earned a gold medal. ...read more
Leaders from American Whitewater and the Colorado River Outfitters Association traveled to our Nations capital today to present an engraved kayak paddle to Secretary of the Interior Ken Salazar to recognize his leadership in finding win-win solutions for the Colorado River. The ...read more
Against a backdrop of snow-capped mountains and a bluebird sky the confluence of surf and river culture met here today during the second annual Stand Up Paddle Surf Sprint competition at the Tenth Annual Teva Mountain Games. Sponsored by Maui Jim and presented by C4 Waterman, the ...read more
Hawaiians won the top spots in the inaugural Stand Up Paddle Cross event held today, the last day of the 10th Annual Teva Mountain Games. Mariko Strickland of Kauai and Noa Ginella who hails from Hawaii’s legendary North Shore, both paddling for SUPCross presenting sponsor C4 ...read more
Rock Island, TN - In celebration of National Let's Go Paddling Month, Olympian and four-time freestyle kayak world champion Eric Jackson is launching a promotional campaign rooted in his own life-long love affair with kayaking. The Fun for Life campaign will award one lucky ...read more
Rock Island, TN - In celebration of National Let's Go Paddling Month, Olympian and four-time freestyle kayak world champion Eric Jackson is launching a promotional campaigns rooted in his own life-long love affair with kayaking. The Fun for Life campaign will award one lucky ...read more
Leading whitewater park design firm S2O Design and Engineering has increased its staff and launched a new website to better serve burgeoning demand for whitewater parks around the globe. New to the S2O team are Nick Turner, Christine Clark and Michael Williams. Turner brings ...read more
The past winter’s copious snowpack will soon become thrilling whitewater rapids and that means good news for Colorado’s burgeoning standup paddle community. With three separate events and nine individual competitions slated on some of the most spectacular whitewater in the Rocky ...read more
World Kayak, the online hub of the freestyle kayaking community, is launching the first-ever point series designed to create a system of amateur rankings for recreational kayakers. The point series will be implemented at World Kayak’s Hometown Throwdowns throughout the US and ...read more
American Whitewater, the nation'sleading voicefor headwater rivers, is rallying river recreationists across the country to actively support President Barack Obama’s newly released national clean water framework. Guidance within the framework showcases the Administration’s ...read more
Earlier today, the Federal Energy Regulatory Commission (FERC) released a decision that completely clears the way for dam removal activities to begin on Washington State’s White Salmon River. Condit Dam will be removed this October, assuming all goes according to plan. The ...read more
C4 Waterman, a Hawaii-based action sports company dedicated to the perpetuation of the waterman's lifestyle, officially announces a formal partnership agreement with Honolulu inventor Dr. Robert N. Yonover. Dr. Yonover owns the registered patent for inflatable surfboards, ...read more
American Whitewater, the leader in conserving and restoring America’s whitewater resources, is proud to announce it has been awarded the highest four-star rating from Charity Navigator, America's premier independent charity evaluator. Charity Navigator works to advance a more ...read more
The paddling community is rallying to support a proposed 20-year federal moratorium on new uranium mining claims around Grand Canyon National Park. Citing unacceptable risk to the recreational, environmental, and aesthetic effects uranium mining could have on a “national ...read more
Just in time for the competition season, Jackson Kayak introduces a carbon/Kevlar version of its new generation freestyle playboat, the Rock Star. Jackson Kayak founder and president Eric “EJ” Jackson compared the new carbon/Kevlar edition of the fast-selling new freestyle ...read more
Jackson Kayak will make its debut at the upcoming Paddlesport 2011, the biggest consumer canoe and kayak show on the East Coast, March 25 – 27 at the Garden State Exhibit Center in Somerset, NJ. Jackson Kayak will be among the largest collection of paddlesports brands under one ...read more
American Whitewater, the nation’s leading voice for headwater rivers, applauded a report issued by the Obama Administration earlier today that lists river recreation as among the top ten priorities of a new federal action plan for reconnecting people with nature through ...read more
