Optic Nerve Unveils 15 New Styles for 2013 at Outdoor Retailer

New, performance-packed sunglasses range in price from $49 - $79

DENVER, CO - Optic Nerve is adding 15 new styles to its 2013 line of performance-oriented, price conscious sunglasses for warm weather fun.
Ten of the 15 new styles will be part of Optic Nerve's Polarized lens series delivering lightweight comfort, long-lasting durability and precision optics to outdoor enthusiasts.
Each style in the Polarized series uses technologies that are designed to work with myriad face sizes and shapes to reduce glare and shield eyes from harmful UV rays when enjoying time in the sun. Beneficial to all people recreating or just traveling on waterways and roads, polarized lenses are particularly favored by anglers, paddlers, runners and bicyclists.
The Polarized series also offers a spectrum of lens color for different light conditions. Brown and copper lenses sharpen contrast while the smoke and gray lenses help improve contrast while reducing glare. Grey and smoke lenses help increase visibility and depth perception as well as helping people see colors as they naturally appear: blues are bluer, greens are brighter, reds more vibrant, yellows pops, and whites are truer.
A unique hybrid injection/wire frame style called the Haxtun is available in urban chic two-tone brown or two-tone black for $49.
Fulfilling the promise to pack as much tech for the price into each frame it produces, prices in the Polarized line are $49 - $59.
Also joining the Spring/Summer 2013 lineup are a few frames to bolster Optic Nerve's hot-selling interchangeable lens lines. Headlining newcomers to the Deuce series is the Pipeline that delivers full-frame durability and substance in a lightweight high-performance sunglass. The Pipeline's wraparound style offers a timeless look that feels good too thanks to Optic Nerve's meticulous attention to fit. The Pipeline exceeds s tandards for impact resistance and sun protection. The Pipeline also comes in a light-adapting photochromic version for $79.
Joining the Pipeline in the Deuce series is the Rhyolite and the Dedisse. Nerve R & D guru Tom Fox believes the Rhyolite is destined to become a best seller with it's durable and sleek frame with the kind of straight-forward classic styling that looks and feels good on many different face shapes and sizes. The Dedisse is a full-wrap style with a curved toric lens to provide better ergonomics and coverage. All Deuce series frames retail for $49.
In the Premium IC (three-for-$79) is the Gridlock a veritable kitchen sink of the best of Optic Nerve's features complete with three lenses for just $79.
All Optic Nerve sunglasses are polarized, eliminate UVA and UVB rays, and sport hydrophobic and anti-reflective lens technology. Many of the styles have rubber on the temples and/or nose bridges for added adjustability and grip.
Debuting at the Outdoor Retailer Summer Market at Booth #32057 the new styles will hit stores next spring.
About Optic Nerve 
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at the Open Air Demo or Booth #32057 in the Salt Palace Convention Center or click here to visit the website.


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