Jackson Kayak is proud to welcome Ken “Hobie” Hoeve to the product design and marketing team. Hoeve's area's of expertise include brand management and product design in whitewater kayaking and stand up paddling. “I've known Hobie for a long time and I've always admired his insight and energy in the paddlesports industry,” said Jackson Kayak founder and president Eric “EJ” Jackson. “I'm always wanted Hobie on my team and I'm super fired up that he's joined the Jackson clan. I expect many great things to come to this new relationship.” Hoeve's career in paddlesports began in 1998 when he was a technical rep for Dagger Kayaks. In 2006, Dagger promoted Hoeve to Global Brand Manager. Most recently, Hoeve served as sponsored athlete and design consultant for Surftech stand up paddle boards. Founded in 2003, family owned and operated Jackson Kayak is committed to championship-caliber design that makes kayaking more fun for everyone.