Tactical Gear Manufacturer Wraps 30 Years of Product Loyalty into One New Brand

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McNett® Corporation is pleased to introduce its newest tactical gear brand, McNett® Tactical. The new brand includes many of the products already in use by military and law enforcement professionals worldwide as well as updated packaging, search engine optimized web copy, high-impact POP tools and new and innovative offerings.

“For nearly 30 years we’ve manufactured some of the top-selling items in the tactical industry including our Ultra Compact Microfiber Towels and Camo Form camouflage wrap,” said Gerald Craft, Brand Marketing Director. “Many of our customers are completely unaware that their favorite products are actually developed and manufactured by the same company. All of our tactical gear will now live under one uniform brand.”

Tactical consumers can better relate to the new brand via authentic imagery, updated packaging featuring product in use and bold new designs. Retailers benefit with appealing new POP options, a uniform presentation, a family of products and increased turns and sell-through.

“We’ve wrapped 30 years of product loyalty into one new brand,” said Craft. “In addition, we’ve added new products like our Signal Towel and PT Pod™ while innovating on current products like our Ultra Compact Microfiber Towel.”

The new McNett Tactical product line is ready for shipment. Consumers and retailers should begin to see new and updated packaging in the coming months. For more information visit: http://www.mcnett.com/tactical or follow us via social media on Google+ (https://plus.google.com/b/112659474030807463345/112659474030807463345/posts) or Facebook (https://www.facebook.com/mcnett.tactical).

About McNett

For over three decades McNett and its family of brands, Outgo®, Gear Aid™, M Essentials™, Aquamira® and McNett® Tactical, have provided quality, innovative products for the dive, outdoor, sporting goods and military markets. Through long-term relationships and a great distribution model, McNett enhances the lives of people working and playing outside. For more information, please visit: McNett.com.

About McNett Tactical

McNett Tactical works in collaboration with military and law enforcement professionals to develop Ready, Reliable and Required™ tactical gear proven effective for peak performance in any situation. Our field-tested and innovative products give tactical professionals the superior advantage they need to succeed. Part of the McNett family of brands; see the complete line of products at McNett.com/Tactical.

Contact:

David Wiggs

Marketing VP

360-671-2227

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