HAVERHILL, MA - (January 14, 2013) - Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns.
â€œIt's a natural partnership for us,â€ explained Andy Canniff, marketing director for Swix Sport USA, â€œWe know that Press Forward has expertise in our category and can support our media goals.â€
Swix Sport was founded in 1946 as the first producer of modern ski wax and has been a worldwide leader in ski service, a leading ski pole manufacturer and a cultural bellwether for the ski industry in the decades since.
â€œSwix is an iconic brand with an incredibly loyal following,â€ explains Andrew Gardner, founder of Press Forward PR. â€œThe progressive nature and unparalleled performance of Swix as a company puts them in a category by themselves and we're thrilled to partner with them.â€
About Swix Sport USA:
Swix Sport USA, based in Haverill, MA, is the American partner of Lillehammer-based, Swix Sport. Swix Sport is recognized as the worldwide leader in ski wax, ski poles and ski sportswear. For more information, visit www.swixsport.com.
About Press Forward PR:
Press Forward PR is a Vermont-based, strategic communications firm with a focus on sport, sustainability, health and wellness. Press Forward offers client support in public relations, content creation, media management, and social media strategy. For more information, visit www.pressforwardpr.com.