Swix Sport Changes the Game with Swix Sonic Adjustable Poles

Swix Sport announces the new Swix Sonic adjustable pole collection.

Swix Sport Changes the Game with Swix Sonic Adjustable Poles
Swix Sonic Adjustable Poles Offers Skiers and Snowshoers the Lightest Performance Modular Pole on the Market

HAVERHILL, MA. (January 15, 2013) – Swix Sport is set to launch a new adjustable pole collection for the 2013/14 season called Swix Sonic, designed to be the most advanced adjustable pole to ever hit the market.

With an emphasis on detail and advanced materials, the design has been tested and manipulated to guarantee superior performance with stiffness and ease of use never seen before in an adjustable pole.

At the heart of the pole is a revolutionary new locking system that will change the way people use poles.

The Swix Sonic collection will include four different models ranging in size and price from $99 up to $249. The collection ranges from aluminum poles at the lower end to lightweight carbon poles at the high end – all featuring the new adjustable locking system.

The advanced construction of the new Swix Sonic poles includes four unique elements:

• Handle and Strap - Easily adjustable handle and strap system with universal ergonomic fit for hand and glove. The handle offers two unique functions. A beveled straight edge is designed into the handle to help clean the top surface of skies for packed snow and can also be used to adjust rando bindings without having to bend over.

• Adjustable Locking System - Provides 100 percent reliable fixation and intuitive usage. Constructed with a silicone-coated grip that will stay soft even in the most extreme conditions. Unlike other adjustable poles, the locking system is located higher up on the pole to improve performance and reduce weight. The all alloy locking mechanism can be completely disassembled without tools for bombproof durability and reliability in the backcountry.
• Disc Basket System – Features interchangeable baskets for varying snow conditions made from super lightweight PVC coated nylon that provides for superior swing weight.

• Shaft – Made from an ultra-lightweight composite carbon technique to ensure maximum strength stiffness and durability. The collection offers four models ranging from the R4, which includes aluminum shafts, up to the R1, made with 100% Carbon-fiber in top and bottom portions of the pole. With over 25 years of racing heritage, Swix Sport has extensive experience in composite and aluminum racing pole construction.

“We've been studying the pole market for the past four years with the goal of building the best adjustable pole in the market,” said Steve Poulin, President of Swix Sport USA.

Poulin said one key area emerged as the company researched the market – a need for better locking mechanism's on adjustable poles. Swix Sonic features a locking technology that provides the industry with a more stable, easy to use locking mechanism.

“No stone has been left unturned and every detail has been thought through in the design and execution of these poles.”

Swix Sport will have samples for all of the Swix Sonic models in quantity available at the Outdoor Retailer All Mountain Demo Day, January 22 at Solitude Mountain Resort and the SIA On-Snow Demo Days, February 4-5 at Winter Park Resort.

About Swix Sport USA:
Swix Sport USA, INC., headquartered in Haverhill MA, is a wholly owned subsidiary of Swix Sport AS, of Oslo, Norway. Swix Sport USA is the distributor of Swix, Toko, Uvex, Swenor and Dermatone products in the United States. www.swixsport.com


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