Suunto, Team Betty Join Hands to Provide Technology Solution to Hundreds of Multisport Athletes

Author:
Updated:
Original:

OGDEN, Utah (November 18, 2016) —Suunto, a global leader in sport watches, dive computers and precision instruments, is joining hands with Team Betty to power the team’s triathletes and cyclists with its award-winning Spartan collection of connected GPS watches.

"The Bettys are tech-savvy athletes who are always looking for the best products to enhance their training and athletic lifestyles. Suunto's award-winning sport watches not only stand up to the rigors of endurance sports, but they look stylish off the race course, too," says Kristin Mayer, owner and designer at Betty Designs.

Mayer founded Betty Designs in 2010 in order to fill a void in the women’s endurance sports market with apparel that empowers multisport athletes to be both strong and beautiful. An extension of that brand, Team Betty offers a space for athletes to join together and support each other on and off the race course. The Team Betty spirit encourages a strong, athletic group of women who keep fitness, fun and fashion at the forefront—powerful alone, but together unstoppable.

In addition to being elite and ambitious amateur competitors in triathlons, running, swimming and cycling, Team Betty athletes also strive to be role models in the community by participating in local charity programs and events, as well as encouraging women of all shapes, sizes, ages and athletic abilities to feel confident and powerful in their own skin.

“This is really about the caliber of the roster Team Betty has put together—all female, all charging hard in their own way. This partnership is part of a new approach to grassroots marketing for Suunto. We’re thrilled for the opportunity to work with an exciting brand like Betty Designs and a solid base of 200 women who believe in our product,” says Bryson White, the Americas Marketing Manager at Suunto.

With the introduction of the new Spartan line of multisport GPS watches, which feature up to 26 hours of in-activity battery life and triathlon-specific data displays, including swimming heart rate, Suunto is perfectly positioned to provide Team Betty athletes the technology they need to perform at the highest level.

About Suunto: Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory. Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor and Mavic. www.suunto.com

Related

Suunto Introduces Next-generation Multisport Solution With a New Family of GPS Watches and Renewed Movescount.com

HELSINKI — The long-awaited next generation of Suunto multisport watches is soon here. Today, Suunto introduces Spartan Ultra, a premium multisport GPS watch for athletes and adventurers. At the same time, Suunto is renewing its online sports service, Movescount, with a range of ...read more

Suunto Points to rygr for U.S. Public Relations

OGDEN, Utah (March 25, 2016) — Suunto, a global leader in sports precision instruments, has partnered with rygr (pronounced rig-er), an integrated marketing agency, for its public relations activities in the United States. Founded in 1936, when Finnish orienteer and engineer ...read more

Image placeholder title

Suunto unveils the Spartan Sport Wrist HR GPS watch

HELSINKI (Jan. 5, 2017) — Suunto unveils today the Spartan Sport Wrist HR, Suunto’s first GPS sports watch with optical heart rate measurement for multisport racing and training. To provide its customers the strongest solution available, Suunto partnered with U.S.-based ...read more

Spartan_Ultra_Gold_Special_Edition_closeup

Suunto Releases Spartan Special Edition Watches for Design-savvy Athletes

HELSINKI (April 26, 2017) — Suunto introduces three new premium multisport GPS watches to the Spartan collection. The Suunto Spartan Special Edition watches are designed with the urban, athletic individual in mind. Combining extensive sport features, daily activity tracking and ...read more

Women Biz Oct 24, 2016

Handful Joins Roundtable Discussion with Senator Wyden to Discuss Women’s Small Businesses

(Portland, OR—October 25, 2016)- Handful™, an active lifestyle company that creates sports bras and apparel designed to “flatter, not flatten®,” was invited to Senator Wyden’s roundtable discussion which focused on women entrepreneurs and female-owned businesses. The roundtable ...read more

4eee49a0-fc72-4ad1-b93d-c30ab4bb715f.jpg

Suunto Partners with Discrete Cirque Series to Support Trail Races in the U.S.

OGDEN, Utah (April 12, 2017) — Suunto, a global leader in sports watches, dive computers and precision instruments, announces its sponsorship of the Discrete Cirque Series, the premiere short-distance, max-elevation trail running series in North America.  The Discrete Cirque ...read more

Suunto Taps Tillinghast to Lead Go-to-Market Efforts in the Americas

OGDEN, Utah —Suunto, a global leader in sports watches, dive computers and precision instruments, has appointed Jason Tillinghast as regional commercial director – Americas. In his new role, Tillinghast will be responsible for the execution of Suunto’s omni-channel strategy and ...read more

Melissa

Melissa Arnot Joins Salewa Mountain Athlete Team

Boulder Colorado, February 2014 – Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to welcome Melissa Arnot to its elite Salewa North America mountain athlete roster. Arnot, is an accomplished mountain guide and five time ...read more

Suunto

Suunto launches new multisport GPS watch for tracking elevation

The new Ambit3 Vertical focuses on providing essential elevation functions for outdoor enthusiasts OGDEN, Utah – January 7, 2016 – Suunto, a global leader in sports precision instruments unveils a new member of the Ambit3 Connected family, the Suunto Ambit3 Vertical. The new ...read more