Suunto Announces New Global Marketing Director

Jean-Yves Couput will be responsible for leading the development of Suunto’s brand and marketing operations

Amer Sports and Suunto are pleased to announce the promotion of Jean-Yves Couput to the position of Global Marketing Director for the Suunto brand.

Couput has recently worked as Global Outdoor Brand Manager for Salomon and Marketing Director for Amer Sports Winter and Outdoor Americas, (ASWO), which includes Salomon USA, Suunto USA and Atomic USA. As the new Global Marketing Director for Suunto, he will be a member of the worldwide Suunto management team reporting directly to Suunto President Mikko Moilanen.

“In Jean-Yves we are getting a visionary brand leader and an enthusiastic consumer-centric marketing expert on board,” says Suunto President Mikko Moilanen. “We have high expectations in Jean-Yves being one of the catalysts for Suunto’s growth in the consumer market.”

“We will miss having Jean-Yves as part of our team in the Ogden office,” says Mike Dowse, ASWO General Manager and President.  “But it will be great to continue to have him in the Amer Sports family. This new chapter in his professional life will be rewarding for him and he will provide great leadership for the Suunto brand.”

Couput will take on his new role August 1, 2012, and the current interim head of global marketing, Michael Sinclair, will stay on until then to ensure a smooth transition.

“As ASWO Marketing Director, Jean-Yves showed clear passion for Suunto in the United States, and made impressive positive strides for the brand domestically,”
says Nora Stowell, Suunto USA Vice President and Business Director.  “Now we’re looking forward to seeing how he will take this even further as he offers marketing direction at the global level. It’s a great hire for worldwide success, and will greatly benefit the US.”

"I really am excited and proud to be given the opportunity to join the Suunto Global team,” says Jean-Yves Couput. “Suunto sets a rare example in the sporting goods industry as a power brand. It has not only the power to grow exponentially, but the power to enhance lives as well. It’s a brand where the sources of innovation and inspiration never sleep."