Amer Sports Appoints New Marketing VP/Director & Salomon Brand Manager - SNEWS

Amer Sports Appoints New Marketing VP/Director & Salomon Brand Manager

Ashley Williams will lead the development of marketing operations of Salomon, Suunto and Atomic in North and South America
Author:
Updated:
Original:

Ogden, UT—August 30, 2012— Amer Sports Winter and Outdoor Americas announces the appointment of Ashley Williams to the position of Americas Marketing VP/Director & Salomon Brand Franchise Leader.

Williams will lead the charge in defining the total Salomon marketing plan and will work with business directors and country managers to define the marketing plans for Suunto, Atomic and Wilson. He will participate in developing and delivering local sell in, sell thru and sell out programs. He'll adapt global marketing programs to each region to deliver on trade and consumer demand. And he'll manage all internal marketing personnel and the shared services department.

“I'm really looking forward to working across the Amer Sports portfolio of brands and contributing to driving the business in the Americas,” said Williams. “And I'm looking forward to connecting more consumers with these great products and the overall brand experience.”

Williams comes to Amer Sports with nearly two decades of brand experience in consumer, retail and sports marketing. Most recently he served as the Head of Marketing for Yakima USA. Prior to that, Williams spent 16 years at Adidas where he worked in sports marketing and retail marketing before becoming the brand's USA Marketing Director.

“As someone who's passionate about the outdoors, combining my professional experience with my love for the outdoors is the perfect scenario,” said Williams. “I also feel that Amer Sports has really smart people working for it so I'm looking forward to working alongside them.”

Williams is active in skiing, snowboarding, distance running and many other outdoor sports. He has relocated from Portland, OR to Ogden, UT with his wife and young children.

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Precor, Suunto and Mavic. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange. www.amersports.com

Related

Amer Sports hires new outdoor brand manager for the United States

Ogden, UT—March 7, 2013—Amer Sports Winter and Outdoor Americas announces the appointment of Mark McCambridge as its new USA outdoor brand manager. Among many duties, McCambridge is responsible for adapting global brand strategies to the domestic market and strengthening ...read more

Amer Sports announces new digital marketing manager

Ogden, UT—February 11, 2013—Amer Sports Winter and Outdoor Americas announces the appointment of Evin Catlett as the new digital marketing manager. In her new position, Catlett will lead, manage and execute holistic digital marketing strategies for the Amer Sports brand portfolio ...read more

Suunto Announces New Global Marketing Director

Amer Sports and Suunto are pleased to announce the promotion of Jean-Yves Couput to the position of Global Marketing Director for the Suunto brand. Couput has recently worked as Global Outdoor Brand Manager for Salomon and Marketing Director for Amer Sports Winter and Outdoor ...read more

amer-sports-logo

Amer Sports appoints new sales director

FOR IMMEDIATE RELEASEContact: Holly Calloway | Public Relations Directorholly@outsidemedia.com Matt Navarro joins Amer Sports Americas as strategic new hire OGDEN, Utah - December 2, 2015 - Amer Sports is pleased to announce the appointment of Matt Navarro as national sales ...read more

Salomon USA Appoints New Winter Sports Equipment Sales Director

Salomon, the leader in technical design and innovation in mountain sports has appointed Erik Anderson as Sales Director for Salomon USA Winter Sports Equipment to oversee alpine and Nordic ski equipment categories. Anderson will be responsible for all aspects of the annual winter ...read more

Salomon USA Appoints New Alpine Product Manager

Ogden UT—Salomon, the leader in technical design and innovation in mountain sports, has appointed Jake Fuller to the position of Salomon USA Alpine Product Category Manager.Fuller is now responsible for the overall product-to-market execution of Salomon USA Alpine products as ...read more

Salomon Appoints New Nordic Product Manager

Salomon USA announces the appointment of Isaac Wilson to the position of Salomon USA Nordic Product Category Manager. Wilson, formerly Director of the White Pine Touring Center in Park City, Utah is now responsible for the overall product-to-market execution of Salomon Nordic ...read more

Amer Sports Winter and Outdoor Americas' Marketing Structure

In a retailer and consumer-focused business development that centralizes management of its three brands, Amer Sports Winter and Outdoor Americas (ASWO) announces the new management structure of its marketing departments. ASWO includes the American divisions of Salomon, Suunto and ...read more

Easton Appoints New Marketing Director and New Sales Director

Easton Technical Products, a leader in precision-built outdoor equipment, is pleased to announce the addition of Corby Fisher and Michael Bellick. Fisher is the new Director of Marketing and Bellick is the new Director of Sales.Corby Fisher is the former President & CEO of ...read more