Amer Sports announces new digital marketing manager

Evin Catlett takes charge of digital marketing for Amer Sports brands in the Americas

Ogden, UT—February 11, 2013—Amer Sports Winter and Outdoor Americas announces the appointment of Evin Catlett as the new digital marketing manager. In her new position, Catlett will lead, manage and execute holistic digital marketing strategies for the Amer Sports brand portfolio in the Americas.

Catlett boasts six years of marketing and public relations experience. She comes to Amer Sports from several years at Richter7, an advertising, public relations and digital communications agency in Salt Lake City, where she served as the Social Media Director. Prior to that, Catlett worked as an Associate Publicist at Rubenstein Public Relations in New York.

“I am thrilled to be joining the Amer Sports team and working for an exciting group of brands,” says Catlett. “There are some incredible opportunities to share resources and tell stronger messages to help the Amer Sports brands reach audiences they wouldn't normally be exposed to on their own.”

Catlett holds a Bachelor of Arts in Individualized Study with a concentration in Psychology and Movement Therapy from New York University. In her free time she enjoys backcountry skiing and touring, mountain biking, hiking, dance and photography.

“I grew up on the east coast and relocated to Utah nearly four years ago, in part to take advantage of the proximity to so many world-class ski resorts. With a background building integrated campaigns for a diverse roster of clients at advertising agencies and public relations firms in New York City and Utah, I’m excited to be able to put my knowledge and strategic thinking to work for brands that I’m truly passionate about,” says Catlett. “I’m honored by this opportunity and look forward to working with such a fantastic group of people.”

Ashley Williams, Vice President of Marketing for Amer Sports Americas says digital strength is a key pillar of the brands’ go-to-market strategies.

“The digital marketing role is vital,” says Williams. “And we’re delighted to have Evin be responsible for all trade and consumer touch points within this important realm for our brands.”

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Precor, Suunto and Mavic. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange.