Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, announced today the addition of two new marketing team members: Jon Bullinger as Digital Marketing Manager and Summer Henderson as Global Marketing Manager, Yakima.
As Digital Marketing Manager, Jon Bullinger will help drive Yakima, Whispbar and Prorack websites, mobile brand experiences, social media and digital advertising. In addition, Jon will coordinate all digital marketing initiatives and ecommerce properties to build brand engagement, increase traffic and drive sales.
"Jon is a proven digital innovator and is a solid addition to the Yakima digital team,” said Jenna Fallon, Global Digital Director. "He's passionate, determined and dedicated to developing the best consumer connections across social media and all digital platforms. He will undoubtedly help drive the Yakima portfolio of brands to the next level.”
Bullinger comes to Yakima with a diverse background in both the corporate and independent arenas. At a marketing specialist at Intel, he developed and drove the global social media strategies for the Intel Software Partner Program. Most recently, Bullinger created and launched his own tequila brand, successfully growing it into the third bestselling tequila in Oregon.
As the Global Marketing Manager: Yakima, Summer Henderson will work closely with the Yakima global product manager in the creation and execution of marketing plans and assets. She will also oversee strategic partnership planning and activation, and develop the brand’s advertising and media strategy. Additionally, Henderson will facilitate collaboration between the global brand management team and regional business units for marketing initiatives.
“We are thrilled to have Summer on board as the newest member of the Yakima crew. Her strong experience growing existing markets while working to develop new international opportunities, coupled with her obvious love of the outdoors, make her an excellent addition to our brand team and organization,” said Joel Grabenstein, Global Brand Director: Yakima.
Prior to joining Yakima, Henderson was senior marketing manager at Ellsworth Handcrafted Bicycles, Inc. in Ramona, California. Her marketing experience also includes her role as business marketing manager at the interactive entertainment company NTN Buzztime, Inc.
Yakima Products Inc. is a world leader in the design and manufacturing of cargo management equipment solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include Yakima, Whispbar and Prorack.
Each of the brands offers a variety of cargo management products, including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.
The Yakima Products, Inc. global headquarters is in Beaverton, Oregon. For more information, visit www.yakima.com.