New Balance Adds Chris Passarell to Global Marketing and Brand Management Team

Boston-based New Balance announces the addition of Chris Passarell as Senior Marketing Manager Global Sports.
Author:
Updated:
Original:

BOSTON, November 17, 2008 – Boston-based New Balance announces the addition
of Chris Passarell as Senior Marketing Manager Global Sports. Chris will
lead Integrated Marketing for the Performance SBUs (Running, Sport, Outdoor
and Kids) and Creative Services.

Passarell was most recently with Russell Athletic where he was Vice
President of Marketing for the U.S. and international markets. Prior to
that, he was General Manager of the Bike Athletic apparel and equipment
brand and managed consumer research and strategic planning for ESPN,
Unilever and the NFL.

“As we continue to grow our footwear and apparel brand through all elements
of the marketing mix, Chris' experience and leadership in marketing and
consumer insights will help us drive innovative programs that promote the
performance aspects of the New Balance brand,” says Christine Madigan,
Director of Global Marketing and Brand Management at New Balance.

Passarell earned his Masters of Science, Sports Management at the
University of Miami and his B.A. at Geneseo State University in New York.

Chris and his family will relocate from Atlanta to the company's Boston
headquarters.

Kevin Tripp, Senior Integrated Marketing Manager, will continue to manage
Retail and Channel Marketing, Brand Programs and Lifestyle SBU integrated
marketing for the New Balance brand.

New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 4,000 people around the globe, and
in 2007 reported worldwide sales of $1.63 billion. For more information
please visit http://www.newbalance.com.
# # #

Related

New Balance strengthens product management team

BOSTON, October 8, 2008 – Boston-based New Balance announces two keyadditions to enhance its product management team. Tom Carleo has beennamed General Manager for the Running and Outdoor Business Units and MarkCavanaugh will be Strategic Business Unit Manager for Sport & ...read more

New Balance announces senior leadership team changes to strengthen the brand and achieve global success

BOSTON -- Boston-based global athletic leader New Balance today announced two management changes within the company's Senior Leadership Team.Paul Heffernan will assume the newly created position of Vice President, Consumer Experiences for New Balance. This advisory role will ...read more

Yakima Adds New Digital Marketing Manager and Global Marketing Manager

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, announced today the addition of two new marketing team members: Jon Bullinger as Digital Marketing Manager and Summer Henderson as Global Marketing Manager, Yakima. As Digital Marketing Manager, ...read more

New Balance names new creative directors and branding agency

BOSTON (October 17, 2008) –New Balance continues its commitment to evolving the company's Lifestyle category this fall by announcing two Creative Directors and the hiring of renowned branding and advertising agency, Mother New York.New Balance has named Savania Davies-Keiller ...read more

New Balance to launch 574 Clips

BOSTON (September 15, 2009)− From the heritage of the 574, New Balance introduces the 574 Clips Collection. This staple New Balance silhouette is crafted into a new innovative style, which continues to inspire the blend of design with function. While the 574 silhouette’s heritage ...read more

Helix Adds to Global Management Team

According to company founder and President Lenny Snyderman, “we are very fortunate to add someone with Scott’s background to our team. It is a very important time in the evolution of Helix, given that we are experiencing tremendous growth. To find someone like Scott, whose ...read more

New Balance makes Boston College Center's list of most socially responsible U.S. companies

CHESTNUT HILL, Mass. —In a recent survey of U.S. consumers conducted by the Reputation Institute and the Boston College Center for Corporate Citizenship, New Balance earned a rating of 73.13, placing it 23rd on the CSRI 50 – a list of the most Socially Responsible Companies ...read more

Children’s Hospital Boston Receives $1 Million from New Balance Foundation for Obesity Research

September 15, 2008 – BOSTON, MA -- Boston's most at-risk children andfamilies will receive critical nutrition care and counseling thanks to a $1million grant over the next three years from the New Balance Foundation tosupport Children's Hospital Boston's Optimal Weight for Life ...read more

Drift Hires Global Brand Manager

LONDON (Sept. 11, 2012) - Setting the stage to take global brand awareness and marketing efforts to the next level, Drift appoints Simon Wootton as the company's new global brand manager, effective immediately. Wootton comes to Drift with 19 years of action sports industry ...read more