Helix Adds to Global Management Team

Helix, a Boston, MA based supplier of patented, high performance lateral training fitness products (www.helixco.com), announces the addition of Scott Logan as their new Vice President of Sales and Marketing

According to company founder and President Lenny Snyderman, “we are very fortunate to add someone with Scott’s background to our team. It is a very important time in the evolution of Helix, given that we are experiencing tremendous growth. To find someone like Scott, whose fitness industry career includes sales management, marketing, product development, and strategic planning is exactly what we need at this juncture. In addition, he has depth of experience in commercial fitness, both club and vertical markets, as well as specialty fitness retail and medical. These are all channels where Helix has had success and we look forward to building on that with Scott”.

Helix lateral trainers literally establish a new direction in cardio fitness. While most cardio products train you in a linear fashion, Helix employs a counter-rotational “figure eight” motion. Research studies have proven this motion to be remarkably effective. In fact, studies show the Helix delivers up to 43% greater lower body muscle activation, 44% greater core activation, and 23% more effective heart rate training than the leading elliptical product. Clubs such as Anytime Fitness and Gold’s Gym have been enthusiastic early adopters of the Helix.
For more information, contact scott@helixco.com, 888-HELIXCO (888-435-4926).


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