Helix Announces 4th Quarter National Promotion


Nation’s Top Celebrity Trainer & Best Selling Author Harley Pasternak To Be Featured

(Boston, MA - September 10, 2014) Helix, the world’s leading manufacturer of Lateral Training fitness equipment, announced today that it was launching a major 4th quarter promotion featuring Harley Pasternak, the nationally recognized Celebrity Trainer and New York Times Bestselling author who also serves as the resident fitness guru for People magazine, AOL and ABC’s Good Morning America.

The promotion, which will run from October through year’s end, is titled “Harley Says Go Lateral and Get Real Results Fast!” and will be implemented nationally through Helix’s entire brick and mortar dealer base as well as through the Helix and Pasternak websites and across multiple social media platforms. Combined with Harley’s high profile across TV and print media, the promotion promises to drive traffic & interest to participating dealer showrooms.

The central theme of the campaign is the message that this premier fitness and health expert is a strong Helix advocate and trains many of his clients on the Helix Lateral Trainer. There will be a variety of incentives offered during the promotion, including free copies of Harley’s bestselling books and dollars-off coupons.

Scott Logan, Helix VP Sales & Marketing, stated,

“Harley Pasternak is widely considered to be the best known fitness trainer in North America today, and his list of celebrity clients is remarkable. Additionally, his reputation as a fitness and health expert is reflected by both his wide media exposure and the fact that he has five New York Times bestsellers to his credit.

“We are very excited that Harley - who is a long-time Helix fan - has agreed to participate in this promotion, and we believe that the Harley/Helix message is a strong one.”

About the Helix Lateral Trainer

The Helix Lateral Trainer is one of the most effective & revolutionary cardio fitness machine ever built. As the only true lateral training machine on the market, the Helix Lateral Trainer enables users to achieve a vigorous & challenging cardio workout by focusing on activation of the entire lower body and core.

The patented "figure 8" motion allows users to tone and strengthen trouble areas, like the inner/outer thighs and glutes, by working the lower body side-to-side. The results – strengthening & shaping of the entire lower body and core - are made-to-order for everyone from competitive athletes to women seeking to tone up exactly the areas Helix focuses upon.

HELIX rear with arrows

Helix Lateral Trainers come in a variety of models designed to meet the needs of both residential and commercial environments. The HLT3500 model has the heaviest-duty frame and construction, and is designed specifically to withstand the rigors of full-time commercial use, while the rugged H1000 is the premium residential lateral trainer designed for home gyms.

About Helix

Headquartered in Boston, MA, Helix is the world’s leading manufacturer of lateral training fitness equipment. Established in 2006, the company’s revolutionary lateral fitness system has been awarded patents around the world, and its premiere fitness product, the Helix Lateral Trainer, has been installed in hundreds of diverse settings including health & fitness clubs, YMCAs, training studios, corporate gyms, rehabilitation facilities, multi-tenant fitness centers, and colleges & universities. The Helix Lateral Trainer is widely recognized as a revolutionary breakthrough in cardio training and is the pioneer of an entirely new category of fitness equipment - the Lateral Trainer.

For more information, contact Scott Logan, VP Sales & Marketing, at scott@helixco.com or (425)526-6779.


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