For Immediate Release: September 15, 2014
SAUCONY® AND FLOTRACK LAUNCH SAUCONYFLO50™−THE AUTHORITY
ON SCHOLASTIC AND COLLEGIATE CROSS COUNTRY RANKINGS
As 2014 Cross Country Season Unfolds, Sport’s Most Comprehensive Ranking Platform Is Keeping Track
LEXINGTON, MA (September 15, 2014) –Cross country running continues to be one of the fastest growing sports in the U.S., with nearly a half million high school and college athletes participating. Saucony, relentlessly committed to elevating the running experience through performance innovation, today announces the launch of SauconyFlo50, the most comprehensive high school and collegiate cross country ranking platform to date. SauconyFlo50, a partnership between Saucony and Flotrack, the leading source for premium track and field and cross country content, ranks the top college and high school teams and individuals from across the nation. Rankings on all levels are updated weekly throughout the season, culminating in the announcement of the nation’s top cross country teams and athletes.
“Cross country running is an incredibly passionate sport,” said Mark Bossardet, vice president of sports marketing for Saucony. “These athletes inspire us, running through heat, mud and snow in search of personal and team success. Ultimately, runners love to measure their progression throughout the season, comparing themselves and their team against the competition, both regionally and nationally. SauconyFlo50 is a unique, first-of-its kind platform that acknowledges cross country performance with the most accurate and comprehensive ranking system to date.”
The SauconyFlo50’s comprehensive program features rankings of the top 25 National Collegiate Athletic Association (NCAA) Division I men’s and women’s teams and individuals as well as the top 10 NCAA Division II and Division III men’s and women’s teams and individuals. The rankings for the top 25 high school boys’ and girls’ teams and individuals are posted on MileSplit, Flotrack’s premier high school cross country network.
Flo50 college rankings are compiled by Flotrack's staff, which collectively has nearly three decades of experience in collegiate running and coverage experience. MileSplit's unparalleled network of authorities features experts on the ground in all 50 states, making for the most comprehensive compiling of scholastic rankings data in the nation.
“The sport of cross country is part of the fabric of Flotrack as it was the first event we ever covered over seven years ago,” said Flotrack co-founder Mark Floreani. “We are proud to partner with Saucony, who holds the sport in the same regard. The SauconyFlo50 is the most in-depth rankings the sport has ever seen and has quickly become the standard for the sport.”
Cross country running is one of the fastest growing scholastic sports in the U.S., with more than 460,000 high school boys and girls participating, according to data from the National Federation of State High School Associations (2012-2013). At the collegiate level, nearly 30,000 students run cross country as reported by the National Collegiate Athletic Association Sports Sponsorship and Participation Rates Report (2012-2013).
For more information, please contact Sharon Barbano at Saucony (617-824-6126),
About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that is relentlessly committed to elevating the running experience through performance innovation. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, PowerGrid™, and the Total Run System apparel collection. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.
About Flotrack: Flotrack is a new media outlet whose mission is to promote running. Flotrack provides content with the best minds in the sport - from athletes to coaches - to bring fans and enthusiasts an inside look at what it takes to be the best while creating a community centered around video. Flotrack's coverage of track and field is unmatched and continues to push industry standards. For more information, go to http://www.flotrack.org/.