LONDON (Sept. 11, 2012) - Setting the stage to take global brand awareness and marketing efforts to the next level, Drift appoints Simon Wootton as the company's new global brand manager, effective immediately.
Wootton comes to Drift with 19 years of action sports industry experience, 15 of which included various marketing positions at the top-tier sporting brand, Quiksilver, as well as two years as European Marketing Director at Reef. Beyond his professional experience, the Australian native, now European resident, is an accomplished surfer, board rider (snow and skate) and enthusiast of action sports in general, which furthers his connection with the Drift brand and its core markets.
As Wootton begins his strategic revamp of Drift's marketing initiatives, his initial focus will be to align all existing global marketing efforts and clearly define Drift's target consumer. His organized, collaborative and result-orientated management style will enhance all consumer and dealer touch points for the growing brand.
â€œI'm really excited to become part of the team at Drift, particularly at a point in time where P.O.V. cameras are now becoming a must have accessory for action sports enthusiasts,â€ said Wootton. â€œA young and dynamic brand, Drift's HD camera range offers some incredibly unique product features such as built in 1.5 inch LCD screen, rotatable lens, wireless remote control and intuitive menu navigation, all of which help simplify the camera's functionality to make the overall user experience so much more enjoyable. Drift combines consumer electronics, state of the art digital technology and action sports â€“ it really does feel like a perfect fit for me, I'm stoked!â€
In the past year, Drift's exponential growth with the launch of the Drift HD, warranted five new hires in addition to Wootton, including: senior product design engineer Drew Henson; graphic designer Sam Chelton; product design manager Milo Murphy; and global sales coordinator Sven Dawidowski.
â€œAs the Drift brand continues to successfully grow, we are deliberately assembling a robust, dedicated team who understands our target markets and the essence of the brand,â€ said Drift co-founder, Robin Parker. â€œI look forward to working closely with Simon and his team to bring Drift's visions to reality.â€
For more information on Drift, visit www.driftinnovation.com. You may also join the Drift community on Facebook and get involved in the conversation on Twitter. For Drift HD action footage, stay tuned to our channels on Youtube and Vimeo.
Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. For more information about Drift Innovation, visit www.driftinnovation.com