SEATTLE, Washington â€“ MSR (Mountain Safety Research), the Seattle-based brand of proven backcountry gear for demanding users, is pleased to announce that Chris Parkhurst has joined Cascade Designs, Inc. as MSR Global Brand Manager. Parkhurst will continue building on the thirty-eight year-old brand's solid reputation for inventing and producing reliable, high-performance, award-winning outdoor products in a line of stoves, cookware, water treatment, hydration, tents, snowshoes and camp towels.
Prior to joining Cascade Designs, Parkhurst held key global marketing positions at Cutter & Buck and K2 Sports. Parkhurst played a pivotal role in returning Cutter & Buck to profitability by clarifying brand position, expanding product categories with the launch of the Signature Collection and the creation of an urban inspired golf brand. Previously, through an eight year career at K2 Sports, Parkhurst held management roles in sales, marketing and product sourcing, eventually serving as Brand Services Director. In his new role at Cascade Designs, he will lead the development of category initiatives and brand performance for MSR worldwide.
â€œChris brings the unique expertise of managing a multi-category brand within a multi-brand company,â€ said Carol Blayden, Director of Marketing for Cascade Designs. â€œHis fresh insight and zeal for execution will drive future product introductions as MSR continues to redefine categories and set the standards for product performance.â€
In his free time Parkhurst enjoys mountain biking, snowboarding, backpacking, sea kayaking and snowshoeing. He will be based in the Seattle office and begins his position immediately.
About MSR (Mountain Safety Research)
MSR, one of Cascade Designs's flagship brands, has been engineering the most reliable, high-performance outdoor gear on the market for over 35 years. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest gear available for outdoor, military and homeland security use. MSR product lines include stoves and fuel, cookware, water filters and purifiers, hydration bags, tents, snowshoes, and camp towels. For more information on MSR, call 1-800-531-9531 or visit www.msrgear.com.
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