Cascade Designs, Inc. Hires New Sales Manager - SNEWS

Cascade Designs, Inc. Hires New Sales Manager

Cascade Designs, Inc. is pleased to announce the addition of Erica South to the sales management team. South will manage and support the sales efforts for Therm-a-Rest®, MSR®, SealLine® and Platypus® brand products in Canada.
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Seattle, U.S.A – Cascade Designs, Inc., the Seattle-based outdoor industry leader in the design and manufacture of premier outdoor equipment, is pleased to announce the addition of Erica South to the sales management team. South will manage and support the sales efforts for Therm-a-Rest®, MSR®, SealLine® and Platypus® brand products in Canada.

A thirteen year outdoor industry veteran, South represented the MSR brand for several years at the start of her sales rep career. Most recently, she owned and managed her own agency, representing several major outdoor brands in the northwest U.S. territory.

“Erica's got a proven track record of service and a valuable sales rep perspective, both of which are great assets to our team,” said Bill Conradt, Director of Sales. “Her addition also gives us the resources to focus even more on the future success of our customers through exceptional service and planning.”

Existing Sales Managers Fletcher Andrews and Dale Karacostas will continue managing U.S. key accounts, and are splitting up management of the U.S. territories. Andrews will manage the mid-west and western U.S. territories, while Karacostas—current Sales Manager for Canada—will be transitioning to management of the eastern and southern U.S. territories.

In her free time, South enjoys skiing, climbing and backpacking. She will be working from Seattle and maintaining residence in Eugene, Oregon and begins her position immediately.

About Cascade Designs, Inc.

For over thirty-five years, Seattle-based Cascade Designs, Inc., has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality.

Cascade Designs's premium outdoor brands include: Therm-a-Rest®, the global leader in premium outdoor comfort; MSR®, the ultimate in high performance outdoor gear; Platypus®, specialist in modular hydration solutions for optimum performance; SealLine®, the outdoor leader in all-purpose, portable gear protection; and Tracks®, lightweight walking staffs and trekking poles. Please visit www.cascadedesigns.com or call us at 1-800-531-9531 for more information.
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