Suunto Signs New Sales Groups in New England Territory

Suunto, a global leader in outdoor and fitness wristop computers, announces a partnership with sales representative, MacDaddy Sports Group LLC, led by owner Ken MacDonald, to handle all of the New England territory.

OGDEN, UT – June 16th, 2010-- Suunto, a global leader in outdoor and fitness wristop computers, announces a partnership with sales representative, MacDaddy Sports Group LLC, led by owner Ken MacDonald, to handle all of the New England territory.

Suunto chose MacDaddy Sports Group based in part on its long-standing success with fellow Amer Sports brand, Salomon Sports USA. MacDonald and his team are well established in the outdoor selling market with experience representing Salomon Sports sales in New England for a combined 45 years. MacDaddy Sports Group brings expertise in brand knowledge, technical orientation and the ability to adapt to ever changing market needs.

“This partnership makes sense on so many levels,” says Matt Kaplan, Business Director and Vice President of Suunto USA. “With MacDaddy's long-standing relationship and success with Salomon, it was an easy decision to move forward and secure this partnership.”

MacDaddy Sports Group will develop a strong year-round business with Suunto's family of products that will meet the New England lifestyle.

“Our company is product-driven, and it is exciting to broaden our Amer family with quality products from Suunto,” says Ken MacDonald, owner of MacDaddy Sports Group LLC. “We understand the product offering, how it works and functions while relating it to the end user making Suunto a natural fit for MacDaddy Sports.”

MacDonald says he is motivated by a strong work ethic and love for the outdoors to sell strong products that match his personal and professional goals.

MacDaddy Sports Group LLC is a leading outdoor sports sales agency focusing efforts in New England territories. Handling AMER Sports brand, Salomon for more than 27 years, MSG focuses on finding strong sales representatives who share the same work ethics to help drive regional and national sales goals. MSG takes the product lead in a very technical business-like manner with winter sports and has been able to establish themselves as leaders in the New England outdoor industry.

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc'teryx.


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