Suunto Launches New Fitness Watch

Today, Suunto is globally launching a NEW fitness watch geared for those looking to get fit, lose weight or receive personal training.
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Suunto Unveils Personalized Training Tool For Active Gym Users
The Moves Series gives users the ability to set fitness goals and get feedback on their progress

Ogden, UT—June 23, 2010--Suunto, a global leader in sports precision instruments introduces the M-Series family of user-friendly training watches and heart rate monitors designed for individuals looking for personalized guidance in their workouts. The M-Series is designed for the gym-goer looking for individual support in setting and achieving goals. The easy-to-use system works to measure heart rate data – making training recommendations based on target fitness and weight-loss goals.

“We're pleased to offer a range of stylish training watches designed specifically for those looking for guidance,” says Matt Kaplan, Vice President and Business Director of Suunto North America. “The M-series is a truly personalized system to help our users meet their workout goals.”

The Suunto M2 provides essential features for customized guidance. Users are able to get real-time feedback on their progress. The M2 ensures that the user is working out in the ideal zone for burning calories. The M2 comes with Suunto Dual Comfort Belt and is compatible with Suunto Fitness Solution.

The Suunto M4 guides the user through a seven-day training program with unique goal-setting ability and feedback. Taking the user's individual goals into consideration, the M4 training program is designed to improve aerobic condition. The M4 comes with a Suunto Dual Comfort Belt, is compatible with Suunto Fitness Solution and exercise date can upload into Movescount.com.

The Suunto M5 provides the most complete multi-sport fitness and recovery partner. The M5 shows when the user has fully recovered from the previous workout and can safely complete the next high-impact workout. The M5 comes equipped with a Suunto Dual Comfort Belt, is compatible with Suunto Fitness Solution, track speed and distance with optional PODS, upload exercise data onto Movescount.com and can download custom workouts from Movescount.com.

During testing, 98% of the 56 test users from eight countries found the line "easy" or "very easy" to use.

In coordination with the M-Series launch, Movescount.com is a new, free and secure service that launched May 10th. Powered by Suunto, it provides users with a deeper understanding of their training in a motivating way. This online community offers a place to upload training logs from Suunto wristops, then track, share, discuss and get feedback. Members can manage their data through summaries or training diaries and can also share their achievements on social networking sites like Twitter, Facebook, YouTube and FlickR. Movescount.com is also compatible with Suunto t3d, t4d, t6d and x10 watches.

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc'teryx. www.suunto.com www.twitter.com/suuntousa

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