Agency will help shape Superfeet’s brand communications, increase brand awareness, and launch new footwear line
Boulder, Colo. (February 8, 2017) – Superfeet, the leading insole brand with 80% market share in the active lifestyle and outdoor markets, announces Momentum Media PR as the brand’s agency of record, effective immediately. Celebrating their 40th anniversary in 2017, the Superfeet brand selected Momentum Media PR to drive brand communications and increase brand awareness, from high-level strategy to fresh ideation on reaching established and new consumer groups.
“As we take inventory of the past four decades, the team at Superfeet is equally, if not more, excited about what we’re planning for the next forty! We are excited to partner with the Momentum team and leverage their passion and expertise within the active lifestyle, outdoor and footwear markets to drive Superfeet’s brand communication and strategy in a targeted and meaningful way,” said Linda Balfour, global director of marketing at Superfeet.
Founded in 1977, Superfeet is recognized for their longstanding relationships within the outdoor industry in addition to having a proven track record that reaches beyond the active lifestyle, outdoor and endemic footwear markets. As a leader in shape and fit, Superfeet offers the most advanced insole technology and footwear solutions that are built from the inside out. Now a 100% employee owned company, Superfeet has built a loyal following within the brand’s internal team as well as among its dedicated customer base by developing innovative products that solve everyday problems. Furthermore, the company gives 1% of profits and employee time to organizations aimed to help people get back on their feet.
“We admire the sense of pride and ownership embodied by the Superfeet team and the brand’s direct focus on designing premium products and driving innovation with the insole and footwear categories,” said Alycia Cavadi, founder and principal at Momentum Media PR. “The Superfeet brand is one we’ve long admired as a market leader both from afar and literally underfoot. We look forward to fueling the brand’s stories through strategic relationships and growing the consumer base in current active and new mainstream markets.”
About Superfeet: Superfeet is the leader in innovative over-the counter insoles for the active lifestyle and outdoor industries. For over 40 years Superfeet has focused on bringing innovative products to the market by seeking new solutions to everyday problems. Today, Superfeet has enabled countless people across the globe to experience a life of new possibilities by changing the way their footwear fits and functions. As a 100% employee owned company, Superfeet is dedicated to improving lives, giving 1% of profits and employee time to organizations that help people get back on their feet. For more information, visit: www.superfeet.com.