Spyder Sales Territories Receive New Representation

Fresh Faces in the Mid Atlantic and Eastern Great Lakes Regions

BOULDER, COLO. - Iconic ski apparel company Spyder Active Sports welcomes new sales representation in the Mid Atlantic and realignment in the Midwest regions in continuing efforts to maintain a strong and successful US sales division that supports the needs of their retailers.

Spyder hired industry veteran Chris Bremer to represent the Mid Atlantic sales territory, including New York, New Jersey, Delaware, Pennsylvania, Maryland, Northern Virginia and the District of Columbia. Along with his associate, Miriam Mudrak, the Bremer Company has over 20 years experience in the ski and outdoor markets successfully representing brands such as Marker Volkl and Under Armour. The team's enthusiasm for the ski and outdoor lifestyle, along with their established relationships with retailers and business partners, make them an ideal fit with Spyder.

“With the Bremer Company now part of the Spyder family, this signals a clear commitment to building an established sales force that will leverage the brand momentum and drive it to the highest sales and service levels,” said Ellen Welley, Spyder's Director of Sales - North America.

Susie Steck has been retained as a Key Account Manager in the Mid Atlantic region. She and Bremer have split the territory geographically to better serve the retailer's needs and eliminate any lag time. “Service is key, “ says Welley. “It's important to put the best team in place to fulfill the needs of the retailers; we have that stellar team now in the mid Atlantic with Chris and Susie at the helm.”

It is a top priority for the brand to create best-in-class customer service and solid relationships with retailers. A major component of this initiative is bringing on sales representatives that understand company expectations and share energy and passion for the brand and the industry.

Effective immediately, Spyder has also expanded the North Central sales territory for Bill and Jane Ehmke to include the Eastern Great Lakes. The pair will now service retailers and continue to build relationships in Michigan, Indiana, Ohio, Minnesota, the Dakotas, Wisconsin, Iowa, Illinois, Missouri and Kansas.

“The Ehmkes have been with Spyder since 1982 and year after year have proven themselves as top reps for the brand. I can't think of a better duo to take over our important dealers in this region. Bill and Jane run their business with grace, hard work and dedication,” said Welley.

About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world's leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.