SOG Knives & Tools elevates Cashbaugh to Marketing Director


LYNNWOOD, Wash. - SOG Specialty Knives & Tools is proud to announce that company veteran Chris Cashbaugh has been promoted to Marketing Director.

 SOG's Chris Cashbaugh

SOG's Chris Cashbaugh

A 1999 graduate of the University of Central Florida, Cashbaugh has been with SOG since 2003, when he began in the company’s marketing department. He was serving as the Senior Marketing Manager before the promotion.

“Chris has been a key cog here for more than a decade and has been essential in defining our marketing efforts in that time,” said Nando Zucchi, Vice President of Sales and Marketing for SOG. “We’re all extremely happy he is now at the director level with our company. It is a testament to his energy, dedication and tireless work ethic.”

In his new position, Cashbaugh will lead in the creation and management all marketing initiatives, as well as oversee existing relationships with SOG’s agency partners. He will also work closely with SOG’s sales team to further expand brand equity and the company’s profile.”

“I’ve had the good fortune to work with SOG on a number of marketing initiatives and we’ve been able to strategically grow the brand,” said Cashbaugh. “The task before me now is to expand onward and upward. It’s a challenge I happily accept.”

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts. SOG’s diverse range of knives and tools are sold worldwide. For more information, visit