SOG® names Carland as Director of National Sales


Lynnwood, WA. – SOG® Specialty Knives and Tools has named Patrick Carland as their new Director of National Sales. The appointment is effective as of January 13, 2014, just in time for Carland to join the SOG team at the 2014 Shooting, Hunting and Outdoor Trade Show being held at the Sands Expo Center in Las Vegas.

A veteran of more than 15 years in the outdoor industry, Carland honed his professional sales skills working with action sports companies both large and small.

Before joining SOG he served as Executive Vice President of tasc Performance, makers of bamboo-enhanced performance apparel.

Prior to tasc, he held various leadership roles in brand building, business development, operations and sales with companies as varied as Bamboo Bottle Company, Chrome Industries and Salomon USA.

“Patrick brings a big dose of energy and verve to our sales team,” said Jerry Heinlen, CEO of SOG. “We really have staked a new direction here at SOG over the past year, and we’re confident Patrick will lead our national sales efforts to greater heights.”

Carland holds a bachelor’s degree in Business Finance from Arizona State University. He resides in Truckee, Calif.

“SOG is one of those rock-solid brands that enjoys a great following over a broad scope of outdoor and tactical market segments,” Carland said. “The opportunity to expand on those efforts is thrilling, both personally and professionally.”

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOG’s diverse range of award-winning knives and tools are sold worldwide. For more information, visit


SOG® hires Klug as National Sales Manager

Lynnwood, WA. – SOG® Specialty Knives and Tools has named Rick Klug as their new National Sales Manager, an appointment effective as of September 3, 2014. A veteran of more than 20 years of sales, Klug has worked with some of the leading brands within the outdoor industry in more

SOG® deepens relationship with Tim Bailey & Associates, Inc.

LYNNWOOD, WA. – SOG Specialty Knives & Tools announced today that Tim Bailey & Associates, Inc. will take over sales representation duties in seven additional states in the western U.S. An award-winning agency with headquarters in California, Tim Bailey & Associates, Inc. has more


SOG Knives & Tools elevates Cashbaugh to Marketing Director

LYNNWOOD, Wash. - SOG Specialty Knives & Tools is proud to announce that company veteran Chris Cashbaugh has been promoted to Marketing Director. A 1999 graduate of the University of Central Florida, Cashbaugh has been with SOG since 2003, when he began in the company’s more


SOG® showcases slew of new products at Summer OR

Lynnwood, Wash. – SOG Specialty Knives & Tools heads to the 2014 Outdoor Retailer Summer trade show with a range of new products including a beefed-up illumination line, a new addition to the lighted-blade family and a new iteration of SOG’s proprietary Assisted Technology™. SOG more

Image placeholder title

SOG® expands partnership with Dunkin-Lewis Group

LYNNWOOD, WA. – SOG Specialty Knives & Tools announced today that the Dunkin-Lewis Group is assuming sales representation duties for four more states, bringing the total number of states to 16 in which the Dunkin- Lewis group reps SOG.  Founded in 1956, the Dunkin-Lewis Group more

Primus Names Robert Boland Director of Sales

PRIMUS NAMES ROBERT BOLAND DIRECTOR OF SALES (Boulder, CO) May 21, 2013 – Outdoor adventure brand Primus is pleased to announce the appointment of Robert Boland as the brand’s director of sales. Excelling in outdoor product in the cooking, heating and lighting categories since more

Image placeholder title


PORTLAND, OREGON (January 26th 2016) – Gerber, a category leading producer of personal knives, tools, and gear, announced today that it has promoted Marty Carlson to Director of Sales, Sporting Goods.  “Marty has played an instrumental role in Gerber over the last 6 years more


SOG® partners with Revision® to offer a sweet combo

LYNNWOOD, WA. – The Christmas season has a long, storied tradition of dynamic partnerships. Santa and his reindeer. Silver and gold. Egg and nog.  Add “Trident Mini” and “Hellfly®” to that list. SOG Knives & Tools and Revision Military – two brands with deep tactical roots – more


BlackRapid® Announces Marc Gottula as National Sales Director

BlackRapid® Announces Marc Gottula as National Sales Director SEATTLE, WA – February 11, 2016 - Seattle-based camera accessory company BlackRapid®, makers of the revolutionary R-Strap camera sling, announced Marc Gottula as the company’s new National and International Director more