Outdoor industry veteran Joe Mc Swiney joins SOG® Knives & Tools as new CEO


Lynnwood, WA SOG® Specialty Knives & Tools has named Joe Mc Swiney to the position of Chief Executive Officer. The appointment was effective Oct. 19, 2016.

Joe Mc Swiney

While at the helm of Cascade Designs, Mc Swiney served as chair of the Outdoor Industry of America’s Sustainability Working Group and the OIA’s Trade Advisory Council. He also served as treasurer of European Outdoor Conservation Association and worked extensively as member of Outdoor Industry of America’s Sustainability Working Group and their Trade Advisory Council.

“We are fortunate to have somebody with Joe’s extensive experience step into the CEO role. His established track record of growth and innovation will be a tremendous asset to the SOG team,” said Lanse Crane, chairman of the board at SOG.

“Joe’s energy and leadership comes to us at the perfect time,” said Spencer Frazer, SOG’s founder and chief technology officer. “As we’re embarking on a period of growth and expansion, his deep understanding of manufacturing goods across diverse market sectors will serve us well.”

Mc Swiney begins at SOG as the company prepares for an ambitious product launch in 2017 that will include an increased focus on domestic manufacturing and collaborative design work on an expanded multi-tool product line.

“SOG is an incredibly authentic brand with a fabulous heritage,” said Mc Swiney. “SOG creates iconic innovative products that attract huge customer enthusiasm. I’m honored to be part of this team as we build the future of the brand, company and all stakeholders.”

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOG’s diverse range of award-winning knives and tools are sold worldwide.

Media contact: Matt Crawford at 802-583-6069 or matt@palemorning.com