Matt Crawford - matt@palemorning.com
SOG teams with Outtech for specialty sales channel representation
LYNNWOOD, Wash. – SOG Knives and Tools is partnering with Outtech Inc., to represent SOG in the specialty sales channel in all lower 48 US states. Effective June 1, Outtech will be SOG’s exclusive representatives for specialty independent and chain retailers. “I am thrilled to ...read more
SOG introduces new frame locks to a trio of best-selling knives
LYNNWOOD, Wash. – SOG Knives & Tools is making improvements to three of their best-selling folding knives, adding easy-to-use frame locking mechanisms on the Aegis, Escape and Flash models. SOG’s new-for-2019 Aegis FLK, Escape FL and Flash FL are equipped with SOG’s sturdy frame ...read more
Wūru Wool gaining a foothold in long-distance running circles
SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits ...read more
New Neptune bolsters Kokatat’s robust life vest offerings
ARCATA, California — For 2019, Kokatat adds greater depth and breadth to its award-winning PFD offerings by introducing the Neptune PFD, a rugged and durable technical touring and sea kayaking life vest with all the comfort, durability, pockets and organization you will need for ...read more
Kokatat ascends to new heights with Odyssey Dry Suit
ARCATA, California — One of the seminal moments in the 48-year history of Kokatat came in 1988 when the first GORE-TEX dry suit for paddling was introduced. Now, some 30 years later, Kokatat, firmly established as the leading manufacturer of high-performance paddling outerwear, ...read more
Headspin seeking sales reps across North America
Dallas, Texas – HEADSPIN, a new convertible lighting solution intended to shine brightly on a wide array of outdoor adventures, is seeking new partnerships with sales representatives interested in carrying an innovative and emerging brand with tremendous growth potential. The ...read more
Wūru Wool Brings New Zealand Blister Prevention Secrets to the U.S.
SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall 2018 marks the launch of this unique product designed to make ...read more
New HeadSpin system is the one light to rule them all
Dallas, Texas – You hike. Camp. Fish. Hunt. Ski. Bike. Grill. Run. Walk the dog. Up until today, you’ve required a drawer full of lights to illuminate your various outdoor adventures. Now, HeadSpin introduces one light to rule them all. HeadSpin is a brand new, incredibly ...read more
SOG’s new SwitchPlier 2.0 garners Field & Stream ‘Best of the Best’ award
LYNNWOOD, WA. – Field & Stream Magazine has bestowed a coveted “Best of the Best” award on SOG Knives and Tools’ SwitchPlier 2.0 multi-tool. The SwitchPlier is included along with 40 other outstanding new hunting products highlighted in the magazine’s September 2015 issue now ...read more
Deuter announces dynamic new ambassador team
Longmont, CO – Deuter, one of the top backpack brands in the outdoor industry, announced today it has finalized the roster of its 2015-16 Brand Ambassador Team. These ambassadors will be sharing their travels and outdoor adventures on “The Last Mile” – Deuter’s informative and ...read more
Passport Program at Outdoor Retailer rewards booth visitors
SALT LAKE CITY – A unique way to increase booth traffic at the the upcoming Outdoor Retailer Summer Market show is being hatched by Summit Distribution and Adventure 16 Wholesale, and attendees of the show stand to be the biggest benefactors of the initiative. More than 70 brands ...read more
Aquapac’s new Stormproof Messenger Bag delivers durable, lightweight waterproof protection
EAST NORWICH, New York – Just in time for its 30th anniversary, pack manufacturer Aquapac raises the bar for commuter bags with its new Stormproof Messenger Bag. This new bag leads the market with a 100% waterproof design that boasts the best balance of strength and durability, ...read more
Free tickets to SLC screening of “1Revolution” available in SOG® booth at Outdoor Retailer
Ten pairs will be given out to award-winning documentary SALT LAKE CITY – SOG® Specialty Knives & Tools is teaming up with 13-time Paralympic Medalist Chris Waddell to give attendees at the 2013 Outdoor Retailer Summer Show a film adventure to remember. Ten pairs of tickets to ...read more
Aquapac fills up calendar at Summer Outdoor Retailer
EAST NORWICH, New York – Aquapac, manufacturers of waterproof cases, drybags and duffels, heads to next week’s 2013 Outdoor Retailer Summer Market trade show in Salt Lake City with a full schedule of events designed to let retailers, buyers, distributors and media help the ...read more
Deuter offers to carry the kids at Outdoor Retailer
Parents bringing their children to the Outdoor Retailer Summer Market trade show being held July 31-Aug 3 in Salt Lake City will be able to cart the little ones around in the latest style of Deuter kid carriers. Loaner models of award-winning Deuter kid carriers will be available ...read more
SOG® Announces New Hires and Organizational Changes
LYNNWOOD, WASH. - In a move designed to facilitate the growth and alignment of SOG® Specialty Knives and Tools with new growth strategies, several organizational changes have been made within the company’s senior management team effective July 1. The moves include promotions from ...read more