Smith Optics Launches Blackout Series at OR Show - SNEWS

Smith Optics Launches Blackout Series at OR Show

Author:
Updated:
Original:

Anti mirror. Anti color. Dark as midnight. Smith Optics launches its darkest lens yet with the optics you expect from the iconic brand. The new BLACKOUT lens is available across all product lines to give you the combination of style, performance and total sun protection. Backed by Smith's True Lifetime Warranty.

Debuting at the Outdoor Retailer Show in August, the new BLACKOUT lens will be available in the following sunglass models:

- GIBSON
- COLLECTIVE
- TERRACE
- SPREE
- JETSET
- PIVLOCK V2
- PIVLOCK V2 MAX

ABOUT SMITH OPTICS
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith's devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

Related

Smith Optics launches new Photochromic lens for the Pivlock™

Now available for the the PivLock V2 family, the world's lightest interchangeable performance shields, are the brand new PHOTOCHROMIC IGNITOR & PHOTOCHROMIC CLEAR NXTâ„¢ lenses, featuring automatic tint adjustment with 100% protection from UVA/B/C light. Made with Trivex ...read more

New Woodgrain Collection from Smith Optics

See the forest through the trees. Black Oak, Brown Ash, Green Wood, and Brown Wood are the unique natural textures found in Smith's new Woodgrain Collection. Part of Smith's Evolve Series, the largest eco-friendly sunglass collection in the world, the new frames utilize Rilsan® ...read more

Smith Optics x Hayter Communications: Easy on the Eyes

Smith Optics has named Hayter Communications as its public relations agency of record to manage all editorial outreach for the brand. The announcement was made upon the exit of revered pitchman Greg “Chopper” Randolph who stepped into the General Manager and Director of ...read more

smith_archive_logo

Smith Optics Launches Iconic Archive Collection

KETCHUM, Idaho – In 1979, Smith Optics introduced its first line of sunglasses for people who live outside walls, like company founder Dr. Bob Smith. The freethinking visionary had a lust for life and wanted to provide superior quality sunglasses to make everyone’s outside ...read more

Screen Shot 2013-08-15 at 1.22.17 PM

Smith Optics Launches into the Bicycle Helmet Market

Sun Valley, ID — Smith Optics, the market leader in snow goggles, helmets and the pioneer of interchangeable sunglass lens technology announced today its expansion into the bicycle helmet market. The brand will unveil its debut collection of bicycle helmets at the upcoming ...read more

Screen Shot 2013-07-25 at 2.22.27 PM

Smith Optics Lauches Groundbreaking Lens Technology at OR Summer Market 2013

(Ketchum, ID) - With almost 50 years of industry leading innovation in optics across both Sun and Snow, Smith Optics is excited to announce yet another groundbreaking achievement and proprietary lens technology: ChromaPop™ . ChromaPop is the world’s most scientifically advanced ...read more

SmithLogo_2007_Script

Smith Optics Expands Marketing Department

KETCHUM, Idaho – Smith Optics announced today that the company has restructured its Marketing Department in anticipation of growth in eyewear, optical and helmet markets. Effective immediately, Adam Greene will assume the role of Marketing Director, reporting directly to Blair ...read more

Smith Optics Launches New Snow Sports Helmet Line

Smith Optics is excited to announce their launch into the helmet category with a full line of snow sports helmets for the 2006/2007 winter season. Smith will use their knowledge of winter sports technologies to enhance the combined function of goggle and helmet performance. ...read more

Smith Web Screenshot

Smith Optics Launches New Website Featuring hybris Platform Capabilities

KETCHUM, Idaho – Smith Optics is pleased to announce the launch of its renovated brand website, smithoptics.com. Utilizing the hybris platform, Smith has upgraded the user functions and product presentation while also offering a better browsing experience and best in class ...read more