KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range of solutions for pet owners on the move, geared toward travel ...read more
JACKSON, WYOMING (Thursday, Dec. 3) -- Flylow Gear (flylowgear.com), the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute (avalancheandwildmedtraining.com) in Jackson, Wyoming, to give away a ...read more
Parker, Co., (Tuesday, Nov. 24) – With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards ...read more
(FOR IMMEDIATE RELEASE ) ASHEVILLE, NORTH CAROLINA – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to ...read more
Parker, Co., (Thursday, Oct. 15) – Famed landscape artist James Niehues (jamesniehues.com) and the Open Road Ski Company, which published the Man Behind the Maps book, are releasing a collection of sketches depicting 10 iconic mountains across the United States. These black and ...read more
Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and ...read more
Bozeman, Mont., (September 24, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces it has entered into a sponsorship with Live From The Divide as title sponsor. Hosted and founded by Bozeman native Jason Wickens, Live From ...read more
Rehoboth, Del., Wednesday, September 16, 2020 – Dogfish Head Craft Brewery joins forces with Indigo Agriculture to brew Re-Gen-Ale, the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program that provides growers with a ...read more
Mt. Airy, North Carolina (September 15, 2020)— Farm to Feet, makers of 100% American socks, announced today that it has been awarded a significant order from the Defense Logistics Agency (DLA) for its US merino wool Kodiak and Fayetteville styles. This order is in support of the ...read more
Bozeman, Mont., (December 12, 2019) — (September 10, 2020) —Oboz has announced several new hires and promotions in product, sales, and operations to foster its continued growth. “Building a dynamic and successful team is at the heart of one of our core values, being ‘true to ...read more
Fayston, Vt., (Sept. 8, 2020) – Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans ...read more
LEBANON, NH. (September 1, 2020) – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1. “The team at ...read more
(AUGUST 26, 2020) -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative ...read more
Lewes, Del., Tuesday, August 25, 2020 – The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package. ...read more
Tahoe, Calif., August 13, 2020 - Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on a 21-year history of brand ...read more
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomed 10 new members this month, elevating the organization to 83 retailers with 187 total doors in 45 states nationwide.The mark is the ...read more
Lewes, Del., Friday, June 12, 2020 – A basecamp for beer lovers and adventure seekers alike, the Dogfish Inn in Lewes, Delaware, is NOW open for reservations and excited to welcome folks back to its canal-side campus. The Dogfish Inn’s number one priority is and always will be ...read more
ASHEVILLE, NC (FOR IMMEDIATE RELEASE) -- In this season of business collaboration, Grassroots Outdoor Alliance has launched a free, flexible and open online platform -- the Connect Hub -- to bring together vendor brands and specialty retailers for the spring 2021 buying process. ...read more
KNOXVILLE, Tenn. – Since 2003, Kurgo has made the gear that gets people and dogs confidently out into the world. Pale Morning Media is pleased to announce its partnership with Kurgo, the outdoor dog brand committed to companionship and quality gear for adventurous dogs. From ...read more
Bozeman, Mont., (April 28, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, introduces the True to the Trail Podcast. Hosted by Rich Hohne, Oboz Director of Marketing, the podcast will explore the beauty and power of the outdoors through ...read more
Bozeman, Mont., — In response to the COVID-19 emergency, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has donated O-FIT insoles to local hospitals, its 3D printer to Masks for Heroes Montana, and supported the launch of HelpMontana.org. ...read more
KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct ...read more
BURLINGTON, VT. (March 4, 2020) – Hula (www.hulalakeside.com), a collaborative innovation campus on the shores of Lake Champlain, went live with a key sustainability initiative in February—a rooftop solar installation providing campus-wide power and sending local renewable ...read more
Milton, Del., Jan. 2, 2020 – Calling all beer drinkers, running enthusiasts and those off-centered folks seeking a healthy balance of work and play in their day-to-day lives – Dogfish Head Craft Brewery is launching a one-of-a-kind, online run club. Created with both runners and ...read more
KANSAS CITY, MO. (December 4, 2019 ) – Grassroots Connect, the twice-annual retail buying show of Grassroots Outdoor Alliance, is moving its fall event to the Kansas City Convention Center beginning in November, 2020. The upcoming calendar for Grassroots Connect now includes ...read more
BURLINGTON, VERMONT (November 4, 2019) – Hula, a state-of-the-art office, coworking, conference, and events campus on the shores of Lake Champlain, is partnering with Pale Morning Media for public relations and strategic communications to support its 2020 launch. One part ...read more
DENVER, COLORADO (Oct. 23, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is launching new tools and services to support growing momentum for the changeover to digital workbooks. The new support for ...read more
DENVER, COLORADO (September 9, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov. 1-5, 2019. The new retail members ...read more
Bozeman, MT (September 10, 2019) - Kathmandu has been certified as a B Corporation. The certification makes it one of the largest outdoor apparel and gear brands globally to do so, meeting the highest standards of social and environmental impact. The outdoor and adventure brand ...read more
Mt. Airy, North Carolina (September 4, 2019)— Farm to Feet, makers of 100% American socks, announced that the brand will be represented by DIY Outdoors in the Mid-Atlantic territory and the Sespe Group in the Southwest. DIY Outdoors, headed by agency principle Tad Fox, will be ...read more
DENVER, COLORADO (FOR IMMEDIATE RELEASE) – Grassroots Connect, the national buying show of Grassroots Outdoor Alliance, will return to Denver this November as well as returning to its “traditional” schedule format. Confirmed for Nov. 1-5, 2019, Grassroots Connect will again be ...read more
Summit Event set for San Juan Mountains LONGMONT, Colorado – June 29, 2017 Deuter, maker of women’s specific Slim Line (SL) hiking and trekking backpacks, is proud to participate in a Wild Women’s Project Summit Trip, July 7-10 in the San Juan Mountains, near Telluride, CO. ...read more
Looking to the future of trikepacking and long-distance touring, seven new bags added to Storage Solutions Collection GRAND RAPIDS, Mich. – June 16, 2017 GRAND RAPIDS, Mich. (June 16, 2017) — TerraTrike, makers of the world’s most comfortable recumbent trikes, announced the ...read more
“Walking toward nothing but space is a unique feeling.” GOLDEN, Colorado (June 9, 2017) BOULDER, Colorado (June 9, 2017) – To most people there would be nothing peaceful about walking across a 780 foot 1-inch thick piece of webbing toward nothing but space. For Slackline ...read more
Kayaker will attempt a 40-day paddle on “The Big Muddy” June 6, 2017 ARCATA, California – Kayaker Michael Waterford will set out this month to become the fastest person to solo-paddle the entire 2,552 miles of Mississippi River, and Kokatat’s award-winning paddling gear will ...read more
Lightweight and compact, the Flying Tent sets up in a few seconds JUNE 6, 2017 BOULDER, Colo. – The outdoor industry is demanding gear that is as versatile and durable as it is well-designed – and Flying Tent is delivering the goods. Announcing their launch on the U.S. market, ...read more
TerraTrike announces military discount on all new trikes WASHINGTON, D.C. – May 25, 2017 At this year’s Memorial Day Parade two Purple Heart veterans will help lead the Purple Heart Foundation float on a novel form of transport – a recumbent tricycle. The inclusion of a ...read more
Smith Optics is excited to announce their launch into the helmet category with a full line of snow sports helmets for the 2006/2007 winter season. Smith will use their knowledge of winter sports technologies to enhance the combined function of goggle and helmet performance. ...read more