Bozeman, Mont., (September 24, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces it has entered into a sponsorship with Live From The Divide as title sponsor.
Hosted and founded by Bozeman native Jason Wickens, Live From The Divide brings songwriters to its intimate Bozeman venue for live genuine American Roots music four to six times a month. Performances are recorded live and then mixed and edited for podcasts and hour-long public radio broadcasts aired on public radio stations across six states.
“Jason Wickens is one of our best ‘true to the trail’ friends, and Live From The Divide is another Bozeman brand inspired by our local roots that expands the reach of our community to larger audiences,” said Rich Hohne, Director of Brand + Consumer Experience.
As title sponsor of Live From The Divide, Oboz will be prominently promoted during each broadcast, in venue, and on Live From The Divide digital channels. Oboz and Live From The Divide will also be collaborating on several promotional programs.
“Oboz is a natural partner for us – beyond being Bozeman-based, we share in the belief of creating memorable experiences and protecting and exploring wild places,” said Wickens.
To learn more about the Live From The Divide venue, radio show, and podcast, visit www.livefromthedivide.com.
To listen to the latest broadcast and learn more about the Oboz partnership with Live From The Divide, visit https://obozfootwear.com/community/live-from-the-divide.
About Live From The Divide
Live From The Divide connects artists of national and regional acclaim with an engaged and appreciative audience in Bozeman, MT, and beyond. Performances are recorded live and then mixed and edited for podcasts + hour-long public radio broadcasts. The resulting podcasts and broadcasts are a multi-layered, authentic, engaging celebration of musical Americana culture, inviting listeners to go deeper into the words and sounds that connect with our collective and individual experiences. Live From The Divide has welcomed talented artists for hundreds of in-house concerts, with all performances being recorded and released as hour-long public radio programs. A powerful, authentic experience for artists + audiences alike. Visit www.livefromthedivide.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit http://www.obozfootwear.com.