SMACK! Media Joins the Alpha Warrior Team to Promote the Event’s Debut at Qualcomm Stadium in San Diego

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May 14, 2013 (San Diego, CA)--Alpha Warrior, a first of its kind event featuring 30+ extreme obstacles, 16 insane structures, and boasting, “No mud. No miles. No mercy.”, has selected SMACK! Media as their public relations partner to launch their second event in San Diego, CA at Qualcomm Stadium on June 15th and 16th.

Over 3 million Americans participated in obstacle races last year and 44+ million viewers tuned in to American Ninja Warrior Season Four. Alpha Warrior looks to fulfill this appetite with a new challenge that places 100% emphasis on the obstacles. With the exception of elite waves, Alpha Warrior is not a timed race, rather a way for individuals and teams to challenge themselves physically and mentally by attempting a series of unique and challenging obstacles that have never been seen before. Including obstacle names such as the “Spider Wall,” the “Radial Rings,” the “Gut Buster” and the “Sea of Ropes,” the Alpha Warrior event is about having fun and attempting obstacles that will push individuals to new limits mentally and physically.

The 100% spectator friendly format offers friends and family the unique opportunity to move through the entire obstacle course to cheer on their family and friends as they conquer the course. For example, the final “Alcatraz” features a 3-story, multiple-level series of obstacles that takes participants 30 feet in the air over a trapeze net while spectators are able to watch from underneath. (No pressure, right?) The objective is to complete each obstacle on the course and finish with a 100% completion rate to become a PROVEN Alpha Warrior.

Alpha Warrior also seeks to target the U.S. military, law enforcement and first responders. The Alpha Warrior event will also raise funds for Wounded Warriors and will feature Wounded Warrior participants and volunteers.

In addition to promoting the event throughout local San Diego media and influencers, SMACK! Media will help drive registrations and connect Alpha Warrior with the San Diego community: serious athletes, recreational participants, military, law enforcement, women’s networks and families.

Alpha Warrior CEO and Founder David Nolan comments, “We received a handful of recommendations for SMACK! Media and consider them a perfect addition to the Alpha Warrior team. Alongside their strong reputation for executing sports marketing and public relations campaigns, they are a team of driven and competitive athletes who I know will be up to the challenge of promoting such a unique event.”

To get a closer look at the Alpha Warrior experience, watch the video from the first Alpha Warrior event in San Antonio, TX:

To learn more about Alpha Warrior San Diego and the Alpha Warrior event series, please visit (, like them on Facebook ( and follow them on Twitter ( Registration fee begins at $85 and will go up to $115 the day of the event. 


Alpha Warrior is a new type of obstacle course, featuring 30 obstacles and 16 structures, that will push in ways that you've never been pushed before. Alpha Warrior is about having fun with your friends and attempting obstacles you've rarely seen in real life. Alpha Warrior is not measured in miles or distance, but focuses on the obstacles themselves. Alpha Warrior is one insane obstacle after another - pushing you to your physical and mental limit. The objective is to complete each obstacle on the course and finish with a 100% completion rate to become a PROVEN Alpha Warrior.

Alpha Warrior is not a race (with the exception of elite waves). Alpha Warrior is a way to challenge yourself both physically and mentally on obstacles you rarely get a chance to see in person. You can run through as an individual or with a team, there is no wrong way to attack the course.


SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, PR and social media, with a pinpoint focus on the sports, health and fitness market. Our approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, or to read about our services, visit: