Sierra Designs hires Michael Wedding to newly created National Sales Manager position


Wedding tasked with leading North American sales team and implementing new sales strategy for revitalized Sierra Designs Brand

BOULDER, COLO. (For Immediate Release) – Sierra Designs, industry leader in outdoor equipment and apparel innovation, is proud to announce the recent hiring of veteran sales manager Michael Wedding to the newly created National Sales Manager position, effective immediately.

In his new position, Wedding is tasked with providing leadership and support for the Sierra Designs North American sales team while helping to implement a new sales strategy that puts a fresh focus on specialty outdoor retailers. With an entirely new product offering launching for spring 2014, Wedding will oversee all sales aspects during this complete brand revitalization.

“Mike brings years of experience and sales success to his new position, so we’re certain he is the right person to help us tell the new Sierra Designs story,” says Michael Glavin, VP and Brand Manager for Sierra Designs. “We’re excited to have Mike onboard and will look forward to having him help us introduce our new for 2014 product lineup to our core list of specialty retailers.”

Business-minded with a team approach, Wedding will play an instrumental part in the success of the spring 2014 equipment and apparel lines which feature a tighter, more focused offering than previous Sierra Designs product assortments. Consisting of 95% new product, the 2014 line places a premium on gear that is both ‘better and different’ than anything ever created.

With such a departure from their traditional offering, Sierra Designs will task Wedding with relating this new and different story to retailers anxious for new and different product to drive sales.

Wedding can be reached at or 303-913-2685.

About Sierra Designs:
Founded in 1965 at the beginning of the golden age of backpacking and climbing, Sierra Designs draws on an extensive heritage to create innovative, technologically-advanced outdoor equipment to compliment any active, outdoor lifestyle. With years of experience designing best in class tents, sleeping bags, and apparel, Sierra Designs has been to every corner of the world, from the highest peaks in the Himalaya to the campground down the road. Whether you’re an ultralight hiker, world-class mountaineer, or recreational camper, Sierra Designs has you covered. (