Salewa Launches Apparel in North America for Fall 2017


Boulder, Colo. (Dec. 8, 2016)- Salewa, the leading international mountain sports brand born and bred in the Italian Dolomites, is proud to announce the limited launch of apparel in North America for Fall 2017. The Salewa apparel selected for success in North America represents the brand’s heritage, innovation, functional fit and sustainability.

Contributing over 80 years of innovation and commitment to mountain enthusiasts who pursue their passions through outdoor adventures, the family-owned brand draws on four generations of apparel expertise from crafting technical, mountain-ready textiles in Europe’s rugged yet sophisticated South Tyrol region, where mountain sports are inextricably bound to the region’s societal fabric.

With international recognition, a unique brand proposition and exceptional product, Salewa has strategically aligned itself to enter the North American market deliberately and effectively with its apparel offerings by partnering with a limited number of key specialty retailers who are continually looking for ways to differentiate themselves from offerings available in wider retail distribution.

The introduction of apparel in North America marks a deep immersion in the U.S. and Canada core outdoor marketplace, complementing the brand’s footwear, which has been offered in North America for the last six years. For the 2017 apparel launch, Salewa is partnering with key dealers in regions where the brand has seen strong growth of its footwear line.

“As our retailers have experienced continued success with the footwear over the last six years, those aware of the larger portfolio have asked us when a broader offering will be available in North America,” says Salewa North America General Manager, Brian Mecham. “Our goals, brand story and ownership align extremely well with our specialty retail partners in North America and we’re excited to finally introduce a product line that properly embodies the Salewa brand.”

Introducing roughly 60 apparel pieces from two collections, the Ortles series features Gore-Tex®, down, fleece and hybrid designs for alpine and ski mountaineering, while the Pedroc series specializes in lightweight, performance fit layers for running and hiking. Together, the selection is well-rounded and suitable for Q3 retail sales with a focus on delivering performance and comfort needs to support the variable mountain weather conditions as well as the macro-trends in North American fall and winter activities such as ultra-running, fast-paced day hiking, trekking, backpacking and early season uphill skiing.

Salewa is owned by European mountaineer, innovator and entrepreneur, Heiner Oberrauch of the Oberalp Group. Heiner is a descendant Anton Oberrauch, who began innovating technical textiles in Northern Italy in 1846. Oberauch’s approach to business is holistic, evaluating the impact of the community and fostering a management-led company with a long-term, sustainable growth strategy.

In addition to using the highest quality, technical fabrics and hybrid designs for comfort and performance excellence, Salewa is heavily committed to achieving progressive CSR standards. All of Salewa down products are RDS certified, 70% of the entire apparel collection is PFC-free and 50% of all textiles used are bluesign qualified. As an active member of the Fair Wear Foundation, Salewa, was recently granted a “Jury’s Best Practice Award” for upholding social, secure and fair working conditions in their production locations. For a complete CSR report, please visit Oberalp’s published “Contribute” CSR report found here:

Key pieces from the Fall 2017 collection can be viewed at Salewa’s Outdoor Retailer Winter Market tradeshow booth (36073), and will be available to consumers in North America in August 2017 through a select group of specialty retailers.

About Salewa:

Behind SALEWA stands over 80 years of experience in the vertical and on high-alpine expeditions. As a leading international mountain sports brand, Salewa inspires people all around the world to live and experience the mountains with the appropriate apparel, footwear, equipment and technical gear for their alpine activities. Founded in 1935 in Munich, Germany, the family-owned, management-led company today has its global headquarters in the heart of the Dolomites, in Bolzano, South Tyrol, Italy, developing innovative, functional and premium products with a trusted network of alpine institutions, active mountain athletes, specialized partners and professional mountain guide organizations.


MJ Carroll



Salewa North America Announces Coveted Rep Awards

Boulder, CO (May 26, 2016) – SALEWA North America, which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced it’s sales rep awards for the winter 15/16 season at last week’s spring/summer 2017 sales meetings. Among the awards more

Salewa North America Fortifies its Sales Force

Rapid growth of Dynafit and Salewa brands requires expanded sales and serviceBoulder, CO (July 2011) – Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its sales force. The new additions will more

Jamie Starr_Dynafit

Salewa North America Strengthens Its Marketing Team

BOULDER, COLORADO: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its Marketing team. With the rapid growth of the backcountry skiing and technical hiking markets, Salewa has named Jamie Starr more

Salewa and Dynafit North America Relocates and Expands Headquarters

The move within Boulder seen as invigorating for retailers, reps and employeesBoulder, CO (October 2011) – Salewa and Dynafit North America, the wholly owned subsidiary of Salewa International, announced as a huge success their cross-town move into a new headquarters building. more


Salewa North America Announces Transition in Leadership

Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today a transition in its North American leadership. Dave more

Salewa/Dynafit North America Hires Communications Manager

Boulder, CO (Feb 2013) – Salewa North America, which sells, distributes, and services Dynafit, Pomoca, and Salewa, proudly announced today that Eric Henderson has joined the brand to further develop their growing backcountry and alpine pursuits. In his new role, Henderson will more

Screenshot 2015-01-12 09.56.39

Salewa North America Bolsters Management Team with Addition of Director Of Sales and Promotion of Apparel Product Line Manger

Steve Kropf and Dan Fiore Will Drive the Next Phase of SALEWA North America's Sales Function as the Company Scales for Projected Growth (From left, Steve Kropf – Salewa North America's new Director of Sales, and Dan Fiore, new Apparel Product Line Manager) Boulder, Co – SALEWA more


super.natural Performance Apparel Set to Launch in North America

Wayne, PA (January 7, 2014)—super.natural—a global performance and wool apparel innovator —announced today that it will begin distribution in North America in Fall 2014. Initially launched in Europe in 2012, super.natural [SN] specializes in combining merino wool with engineered more

Salewa Brand Grid

Salewa North America Selects White Cloud Communication as Public Relations Agency

September 2015 - (Boulder, CO) – Salewa North America, which sells, distributes, and services DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA in the United States and Canada, announced today its partnership with Sun Valley, Idaho based White Cloud Communication for its communication more