Salewa/Dynafit North America Hires Communications Manager

Fast Growing Industry Leader Strengthens Resources with Eric Henderson

Boulder, CO (Feb 2013) – Salewa North America, which sells, distributes, and services Dynafit, Pomoca, and Salewa, proudly announced today that Eric Henderson has joined the brand to further develop their growing backcountry and alpine pursuits. In his new role, Henderson will oversee media outreach, social media efforts, online marketing, athletes and core related events.

Eric Henderson comes with a wealth of experience within the backcountry ski industry, having spent twenty years as a ski guide. Henderson, an AMGA certified ski guide, spent eight years with the Valdez Heli Ski Guides and was the lead guide at the Jackson Hole Mountain Resort. He has celebrated notable first descents in Grand Teton National Park, Asia and Alaska. Eric has spent the last three years representing Salewa / Dynafit at Denny, ink. and will now bring his knowledge to Boulder where he can work more closely with the team to continue to boost sales and awareness.

Eric joins Salewa/Dynafit as Communications Manager to continue the company’s recent success at providing the most innovative gear in the fastest growing sport in the world. Eric comments “I am excited to start a new challenge within Salewa North America and look forward to working with the team to further develop their already extensive product and service. After 20 years dedicated to snow science, education, and guiding this is a great opportunity to share my skill set. I am fortunate to be joining such a respected company that prides itself on top quality service.”

Jim Lamancusa, Sales and Marketing Director, said “Hende’s wealth of experience and industry knowledge has already made him a key addition to the Salewa family. We view his appointment as a sign of our commitment to being the leading brand in the outdoor industry. Our new innovations and our continued goal to be the best in the industry in sales and marketing support led me to look for an addition to our team who will help us reach our full potential. It is very fortunate that we were able to find someone of Eric’s caliber to fulfill this role. I’m confident that Eric will play a key role in bringing our brands to the next level.”
An athlete-driven brand from the beginning, Dynafit is committed to designing faster, stronger, and lighter gear for ambitious backcountry athletes who never compromise. Development of each product is pursued in concert with a select team of athletes, and no product decisions are made without clear go-ahead from the team.

Based in Munich Germany with North American Headquarters in Boulder Colorado, Dynafit arrives on top first with the biggest smiles, with plenty of power left for the ultimate ride down. The highest mountains and most extreme conditions require both the lightest and most bomber gear in the world – no compromises. That is why Dynafit invests in the world’s top athletes, designs, and technology.

For more information and photos please contact:

North America:
Eric Henderson
Tel. 303-444-0446

Maria Englhart
Tel. +49 89 909 93 151