iPad Kiosks at Retail Provide Customers With Easy Access to the Outdoors

RootsRated logo, the online and mobile resource for “where to go outdoors,” has initiated an on-location iPad Kiosk program for partner retailers, sponsoring brands, city chambers and convention centers. Shoppers and visitors can now access through a customized iPad app, uniquely developed for each location to highlight staff picks for nearby outdoor activities and destinations, as well as the store’s event calendar and profiles of the store’s expert staff. The RootsRated iPad is installed in a freestanding Kiosk, which can be used as part of a brand’s merchandising display or as a stand-alone information center. The Kiosk app is run through Objective–C ensuring the retailer and the customer always experience an up-to-date, seamless and positive user experience. RootsRated Kiosk users can conveniently text themselves descriptions and directions to new outdoor experiences.

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The first RootsRated Kiosk was installed at Rock/Creek Outfitters in Chattanooga, TN in October 2014. “Our customers love it,” said store owner Dawson Wheeler. “During the first two weeks, there were over 700 unique visits to our in-store Kiosk app providing us with a very tangible way to step-up our customer service.”

Retailers attending the bi-annual Grassroots Outdoor Alliance summit in Knoxville, TN this week (November 9-13, 2014) can place priority orders for the RootsRated Kiosks. “The digital platform can be customized for individual retailers and locations,” said Fynn Glover, RootsRated founder and president.

RootsRated continues to provide up-to-date, accurate information about the best outdoor experiences in a select group of brand-sponsored cities around the country. All of the content is both professionally written and vetted by local outdoor retailers. and the iOS mobile app were designed to allow people easier online access to local outdoor adventure.

About Founded in 2012, RootsRated is a digital platform providing comprehensive information about outdoor recreation. Designed for active outdoor enthusiasts, RootsRated content delivers detailed information about local destinations for the most popular outdoor pursuits. Content is curated by local experts and created in partnership with leading outdoor specialty retailers. To learn more about RootsRated, please visit: and download the iPhone app.