Public Relations for OIWC

OutsidePR To Provide Public Relations For Outdoor Industries Women’s Coalition (OIWC) And work with volunteers; Darby Communications, What’s UPPR, Christina Orlandella and BLASToutddoors

Boise, Idaho- OIWC and OutsidePR announce a public relations partnership in which OutsidePR will assist the non-profit organization in promoting its professional development programs and regional events. OutsidePR will work closely with OIWC public relations volunteers to communicate a consistent message across the Outdoor, Bike and Ski industries.

“I am thrilled to have OutsidePR working with us,” said Sally Grimes, OIWC Executive Director. “OutsidePR's expertise crosses over into all the outdoor industries and they understand how to effectively communicate the OIWC message to the media. They will be a great liaison in working with all of our PR volunteers”

OutsidePR will work on promoting the OIWC news and in conjunction with BLASToutdoors to help promote the speaking series events in 2009. These events will take place in Boulder Colorado, Northern California and the Pacific Northwest. OutsidePR will also assist to help promote the tradeshow events at Outdoor Retailer with Darby Communications, Christina Orlandella for Interbike and What's UPPR for SIA.

This new program is an effort to communicate to the media a consistent message on behalf of the OIWC. And it is a critical need to help advance women's careers in the outdoors.

OutsidePR Account Director, Kelly Blake
said “Working with OIWC and its marketing team is a great way for us to give back to an amazing organization. We look forward to helping promote the professional development for women within the outdoor industries.”

About OIWC
Outdoor Industries Women's Coalition (OIWC), a 501(c) 6 non-profit corporation is a membership community of professionals in the Outdoor Industries. The OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit

About OutsidePR
OutsidePR was formed in 1995 and its staff of outdoor athletes conducts media relations and marketing services for a broad array of consumer and business-to-business clients. OutsidePR represents innovative active-consumer companies such as SUGOi Performance Apparel, GU, GORE-TEX® TransRockies Run and the Muddy Buddy Ride & Run Series. For more information visit