OIWC Welcomes Eight New Board Members

The Outdoor Industries Women’s Coalition (OIWC) is pleased to welcome eight extraordinary volunteers to its Board of Directors. The new Board members are: Larry Harrison, Lu Setnicka, Julia Clark Day, Michele Thomas, Heather Eusebio, Sara Lingafelter, Sarah Harper Burke and Amy Magyar.

The Outdoor Industries Women’s Coalition (OIWC) is pleased to welcome eight extraordinary volunteers to its Board of Directors. The new Board members are: Larry Harrison, Lu Setnicka, Julia Clark Day, Michele Thomas, Heather Eusebio, Sara Lingafelter, Sarah Harper Burke and Amy Magyar.

Board members were selected as part of OIWC’s strategic focus on growing its regional programs across the country and expanding its reach to more individual and corporate members. Each incoming Board member brings their unique skills and talents, creating a diverse group of volunteers with the same goal: equip, educate, and support women in the outdoor industries to recognize their professional goals. New members began their terms on September 1 and will join the full Board of Directors for its annual retreat in November 2010.

Larry Harrison – OIWC’s first male board member – has a long career creating sales teams that have supported leading brands in the outdoor, ski, and action sports marketplaces, representing names such as Body Glove, Eagle Creek, JanSport, Lowa Boots, Rockport, and Sierra Designs. Currently Harrison serves as the Director of Sales for adidas Outdoor, a new entry in North America, where he is building a sales force and developing the policies that will help guide the company to success. Harrison spent almost 10 years on the Board of Directors of the Outdoor Industry Association in capacities as varied as Vice Chairman and Nominations Chair. Harrison will be fundraising for OIWC.

Lu Setnicka has worked for Patagonia for over twenty years, currently serving as the company’s Human Resources Director. She began her career at Patagonia in the Wholesale Division and grew with the company in a variety of capacities: specialist in Recruitment and Employee Relations, assistant to Patagonia founder, Yvon Chouinard, Public Affairs Director, and Director of Training and Employee Development. Prior to Patagonia, Setnicka spent fifteen years working for the National Park Service in national parks throughout North America, including Yosemite, Everglades, Grand Teton, and Hawaii Volcanoes. Setnicka will use her professional experience to work with OIWC on professional development content.

Julia Clark Day is currently VP of Sales & Marketing for Leisure Trends and has over 18 years of sales and marketing experience. Day started her career in radio and was introduced to the outdoor industry while working at a fly fishing magazine. It was then that she attended her first Outdoor Retailer tradeshow and OIWC event. Eleven years ago, when she began at Leisure Trends, Day provided retail market intelligence and research to the outdoor, snowsport and inline skates industries. Today, she provides market intelligence, consumer insights and CRM services to nine industries including: Athletic, Cycling, Outdoor, Snowsports, Running, Scuba Dive, Paddle, Surf/Skate and Fly-Fishing. Day will work with OIWC on fundraising efforts.

Michele Thomas has over 13 years of human resources and recruiting experience and will be working with the OIWC on the Corporate Membership Committee. Currently, Thomas manages the recruiting function for Altrec.com, an online retailer of outdoor gear and apparel located in Central Oregon. Thomas began her recruiting career 1997 with a national staffing firm and was quickly promoted to a management position. Seeking more challenges and HR experience, she joined the corporate HR team with Boise Cascade. While not recruiting, she can found skiing, hiking, reading and spending time with her dog, Jerry. Thomas will join the Membership committee.

Heather Eusebio is currently Retail Supply Chain Manager at Columbia Sportswear. Eusebio has over 15 years of retail experience from big brands to owning her own food cart. She has spent the last 10 years of her career at Columbia, moving to retail from the operations department where she helped to develop and train staff on wholesale practices. She currently focuses on retail logistic strategies where she uses her passion for communication as a tool to ensure others know how systems and procedures operate to ensure the greatest success of product flow. She is currently completing a BA in human studies and lives in Portland, Oregon where she is often outdoors hiking or snowboarding and, most recently, running. Eusebio shifts to the Regional Programs committee where she will continue her focus on communications.

Sara Lingafelter is based in Seattle, Washington where she is a Field Service Representative for Waypoint Outdoors. At Waypoint, Lingafelter is responsible for educating retailers on such brands as Arc'teryx, KEEN, Vasque, SUUNTO, Solio and Waterbox. Prior to joining Waypoint, Lingafelter practiced law, with a particular interest in human resources law, e-commerce, intellectual property and non-profit entities. She also worked in legislation, policy and outreach for the State of Washington in an environmental agency. Lingafelter is an avid rock climber and beginning mountaineer, and previously wrote gear reviews and was a contributor to RockClimberGirl.com. Lingafelter is the acting Secretary for OIWC.

Sarah Harper Burke’s career in the outdoor industry began with her college outdoor program in Vermont and she has stayed enthusiastically engaged in the outdoor industry ever since. Having worked for prestigious whitewater companies such as the Nantahala Outdoor Center and the US National Whitewater Center, Burke helped develop the whitewater program at the University of Tennessee while working on her Masters degree in Sports Management. Presently, in her dual-role as Program Packs Manager and Pro Deal Manager for Osprey Packs, she is responsible for a pack line specifically designed for outdoor programs and facilitates all pro deals. Burke will be on the Fundraising Committee, working special events for OIWC.

Amy Magyar has over fourteen years experience in various manufacturing and retail roles at specialty stores, larger chain store operations, and e-commerce/catalog businesses, during which she had developed a deep knowledge of the U.S. winter, action and outdoor hardgoods and softgoods markets. Among her many pioneering efforts, Magyar was Peter Glenn Ski and Sports’ first hardgoods snowboard buyer, Galyan’s first female hardgoods ski buyer, and Burton’s first Director of Softgoods Sales. Most recently, Magyar shifted from sales to a service role within Burton Snowboards, managing their world class Service team. She infuses the team and the customers with her passion, consideration and commitment. Magyar volunteers with OIWC as the Regional Programs Chair.

Lori Harrod, OIWC President, stated, “We are thrilled to have this fabulous group of volunteers joining the OIWC board. Their wealth of experience and dedication to OIWC will help further our mission to equip, educate and support women in the Outdoor Industries in furthering their professional development.”

About OIWC

Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a membership community of professionals in the outdoor, bike and snowsports industries. OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org.



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