POC and Team Stölting Announce Partnership

Author:
Updated:
Original:

STOCKHOLM (Feb. 19, 2015) — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce a partnership with German UCI Continental Team Stölting. POC will be the official helmet, eyewear and apparel sponsor for the professional road cycling team based in Germany.

Team Stölting will be using products from the award-winning AVIP collection for enhanced performance and improved safety. AVIP stands for Attention, Visibility, Interaction and Protection, and is POC’s most ambitious initiative to date, promoting safety for road cyclists. The AVIP concept was created in collaboration with some of the best minds in science, health and technology and in November 2014, the concept was recognized with a Design S Award, Sweden’s national design award.

POC-and-Stölting-Announce-Partnership_1

 “We are excited to partner with Team Stölting and we are extremely proud to have the team riding in the full POC AVIP kit, supporting our mission of doing the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists,” says Sara Laurell, sports marketing manager at POC. “These athletes are not only top cyclists, they will also play an important role in our development process and we are looking forward to supporting them with the most optimal equipment in their quest to win.”

Team Stölting will be competing in road races across Europe, fielding a roster of 15 cyclists, including U23 junior world champion Lennard Kämna (Time Trial) as well as German cyclocross and road champions Silvio Herklotz and Ole Quast. Team Stölting strives to to offer the most advanced equipment and technology to its athletes to improve their performance. Since the beginning of 2015, the team has also been a member of the Mouvement Pour un Cyclisme Crédible, a union created to defend the idea of clean cycling.

“We’re thrilled to work with such a great partner as POC to be able to develop and improve products together and to help our riders perform at their best,” says team CEO Jochen Hahn.

The collaboration with Team Stölting is another exciting partnership for POC, as it continues its move into the road bike scene. In early 2014, POC announced a three-year partnership with Cannondale-Garmin Pro Cycling Team as well as an exclusive collaboration with Volvo Car Group. POC is also the official helmet, eyewear and apparel sponsor for the California-based POC + Ritte Cycling Team. 

# # # 

About POC: POC is a Swedish company, built on a strong mission: to do everything we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists. For more information about POC, please visit www.pocsports.com.

Related

POCVolvo1

POC and Volvo Cars Announce Groundbreaking Cycling Safety Technology

STOCKHOLM (Dec. 19, 2014) — POC and Volvo Cars will present the exciting first results of their partnership at the CES (Consumer Electronics Show) in Las Vegas, January 6-9, 2015, with a unique safety technology which connects drivers and cyclists for the first time.  In a ...read more

POC_Garmin

POC and Team Garmin-Sharp Announce Partnership

(Stockholm, Sweden – January 10) - POC, and Team Garmin-Sharp today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical ...read more

Cerebel-Raceday-Hydrogen-White_Right[2]

POC earns Eurobike Award for Cerebel Helmet

New aero helmet earns sought-after design award in Germany STOCKHOLM, Sweden (Sept. 9, 2014) — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is pleased to announce that the Cerebel aero road helmet has been awarded a coveted Eurobike Award at ...read more

Fornix Communication Hydrogen White

POC North America Plans Relocation to Park City

PARK CITY, Utah (Oct. 24, 2014) — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, announces that its North American office will move to Park City, Utah, in early November. “Aspen, Colorado, has been good to POC North America, but it has become ...read more

Octal AVIP MIPS Orange

POC Unveils the Octal AVIP MIPS and Eye Park in Spain

Swedish brand to debut new helmet, sunglass system at Vuelta a España STOCKHOLM (Aug. 21, 2014) — Expanding a partnership that spans the ski and mountain bike markets, POC, a leading manufacturer of helmets, apparel and accessories, pulls the lid off the new Octal AVIP MIPS road ...read more

Raceday-Aero-Jersey-Nickel-Blue

POC Expands Sales Force With Four New Independent Representatives

Swedish brand completes round of 17 rep hires leading into Interbike tradeshow ASPEN, Colo. (Sept. 9, 2014) — Ahead of a significant expansion in its cycling apparel, accessory and helmet offering for 2015, POC has strengthened its sales force with four new independent sales ...read more

POC and Danny MacAskill Extend Partnership

PARK CITY, Utah (May 25, 2016) —POC, a leading manufacturer of ski and cycling helmets, apparel and accessories, has extended its partnership with iconic street trials rider and filmmaker Danny MacAskill. POC and MacAskill have worked closely together since 2009 when Danny burst ...read more

POC Julia Mancuso

Olympic Champion Julia Mancuso Finds Sweet Spot between Performance and Style in New POC Collection

PARK CITY, Utah (Feb. 5, 2015)— Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, honors the American alpine ski racer with its deepest signature ...read more

Image placeholder title

POC Earns Grand Award from Popular Science for the Skull Orbic Comp H.I. MIPS helmet

Helmet Integrity system takes top Recreation honor in ‘Best of What’s New’ awards STOCKHOLM (Nov. 12, 2014) — Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand Award winner for the ...read more