Petra Hilleberg Named CEO of the Hilleberg Group


Seattle, WA – Effective today, Petra Hilleberg has been named CEO of the Hilleberg Group, which comprises the following entities within the company: Hilleberg the Tentmaker, the Swedish headquarters which oversees product development and handles all sales in Europe; Hilleberg, Inc., the subsidiary in Seattle, WA, which manages all sales outside of Europe and is responsible for all marketing for the company; and Hilleberg Eesti, the company’s manufacturing facilities in Estonia. Petra takes over this position from her father Bo Hilleberg, who founded Hilleberg the Tentmaker in 1971 and has been running the company ever since. Bo will continue to act as Chairman of the Board, and will remain in charge of product development. Petra will retain her current position as president of Hilleberg, Inc., as well.

“When Petra was 12, she told me she wanted to sell tents. She has never deviated from her goal. She has worked incredibly hard and has done a fantastic job establishing, building and running Hilleberg, Inc., in the US. She is the perfect choice for CEO,” says Bo Hilleberg. “And I couldn’t be more proud of her!”

Hilleberg the Tentmaker continues to be a family operated business. Petra’s mother, Renate Hilleberg, and her brother, Rolf Hilleberg, will continue their active roles as board members. Bo will help guide Petra in the transition to CEO over the next few months.

“I am deeply humbled and grateful for my parents’ trust in me, and I look forward to working hard to guide Hilleberg into the future and to continuing the amazing legacy that they have built,” said Petra Hilleberg.

About Hilleberg the Tentmaker

Founded in 1971, Sweden-based Hilleberg the Tentmaker is a family-owned company that manufactures lightweight tents of the highest quality for every season. The company is known for setting the standard in making tents by employing the lightest, yet strongest materials, by using double wall construction, and by setting up and inspecting every tent in their own European factory to ensure the ultimate in quality and safety.


LEKI Signs Climber Melissa Arnot to Athlete Roster

Buffalo, NY – LEKI, the market leader in skiing, trekking and Nordic walking poles, is pleased to welcome Melissa Arnot to its roster of sponsored athletes. Arnot, a globally accomplished mountain guide and climber, complements LEKI’s robust team of athletes which also includes more


LEKI Renews Contract With Lindsey Vonn Through 2018 Winter Olympics

BUFFALO, NY – LEKI announced today they have inked an athlete sponsorship renewal agreement with two-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn to last through the 2018 Winter Olympics in South Korea. The four-year contract guarantees Vonn will continue more


LEKI Auctions Off Art Poles By Caroline Gleich To Benefit POW

BUFFALO, NY – LEKI has partnered with the non-profit Protect Our Winters (POW) to auction off six pairs of one-of-a-kind art ski poles that have been hand painted/embellished by Professional Skier and LEKI Athlete Caroline Gleich. Right in time for holiday gift giving, the more


Kammok Promotes Haley Robison to CEO

Austin, TX. (August 2, 2016) — Kammok, makers of outdoor gear for the city-to-trail adventurer, has announced that company COO, Haley Robison, has been promoted to the position of CEO, effective immediately. Current CEO and Founder, Greg McEvilly, will serve as Chairman of the more

LEKI Introduces the Innnovative Trigger S Vertical Grip System for Alpine Touring

BUFFALO, NY - LEKI is proud to announce the new Trigger S Vertical grip system designed specifically for alpine touring (AT) for the 16/17 season. LEKI’s revolutionary Trigger S grip system, the first “ski pole binding” system in the world, set a precedent for technology and more

Implus Outdoor Centralizes Canadian Distribution

(Durham, NC) - Implus, manufacturer of Yaktrax, ICEtrekkers and Dryguy brands, announced a strategic partnership with Interex Industries Inc. to distribute Implus Outdoor Brands throughout Canada. Interex has been the distributor for Yaktrax since 2000. "This partnership will more

Implus Acquires Balega Socks

(Durham, NC) - Balega® Socks, a leading manufacturer and distributor of high performance socks, is excited to announce its partnership with Implus Corporation. The partnership comes as Implus continues to expand, and helps to further its position in the Specialty Running retail more

Implus Announces Investment by Berkshire Partners

(Durham, North Carolina and Boston, Massachusetts) – Implus Corporation, a leading provider of consumer products in the accessories marketplace, today announced that Boston-based investment firm, Berkshire Partners LLC, entered into a definitive agreement to acquire a majority more


LEKI’s New SpeedLock 2 Receives Prestigious TÜV Süd Certification

BUFFALO, NY – All LEKI poles featuring the new SpeedLock 2 external pole locking system, including their folding poles, have received certification from TÜV Süd, a world leader in providing testing and certification to international quality and safety standards and directives. more