FOR IMMEDIATE RELEASE
Jen Wittman, Outside Magazine
Ian Anderson, Backbone Media, LLC
Outside Magazine and Teva Mountain Games Announce Partnership
January 9, 2007 (Vail, CO.) â€“ Outside magazine, the voice of America's active lifestyle, and Mountain Games, LLC, producers of the Teva Mountain Games, today announced their partnership for the 5-day event, to be held May 30-June 3, 2007 in Vail, Colorado. This new partnership aims to catapult the exposure, participation and attendance of this exciting event now entering its sixth year.
â€œWe're bringing together two iconic outdoor industry brands,â€ says Joel Heath, president of Mountain Games, LLC. â€œOutside shares our vision to grow the Mountain Games and increase the exposure of organic action sports to a broader audience.â€
This pioneering event for the massive, action sports movement celebrates and encourages participation in human-powered, environmentally friendly, outdoor sports. In 2007, more than 2,000 amateur and professional athletes are expected to compete in 20 different running, paddling, biking and climbing events at the Mountain Games with over 30,000 spectators and a national television audience.
â€œThis celebration of the active lifestyle provides an unparalled environment for participants and spectators alike to experience this kind of athletic performance,â€ said Outside publisher Scott Parmelee. â€œIt's a natural extension of Outside 's mission and it's the perfect opportunity for heroes of the active lifestyle to connect with mainstream outdoor enthusiasts.â€
In addition to the competitions, the 2007 event will feature live concerts and an extensive interactive expo and demo area with kayak pools, climbing walls, mountain biking courses and clinics offered by some of the world's top athletes. The active lifestyle industry is rapidly growing and the Teva Mountain Games and Outside are positioning the country's largest celebration of mountain sport, soul and culture to be a leader in fostering this transformation.
About Outside Magazine
Outside is America's leading active lifestyle magazine, with over two million readers a month. For 30 years, we've been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. For more information, visit www.Outside online.com.
About Mountain Games, LLC:
Mountain Games, LLC produces the country's largest organic action sports festival, the Teva Mountain Games in Vail, Colorado. Now in its sixth year, the Mountain Games features 20 different amateur and professional organic action sports competitions including kayaking, rafting, rock climbing, mountain biking, road biking, adventure racing, trail running and fly-fishing. The event also features outdoor film and photography contests, the annual Everest Awards, an interactive expo and demo area, live music and parties for both athletes and spectators alike. For more information, contact Joel Heath at email@example.com or visit www.tevamountaingames.com.
FOR IMMEDIATE RELEASE