SAN JUAN CAPISTRANO, Calif. and BOULDER, Colo. â€“ Dec. 4, 2008 - Outdoor Retailer (OR), producers of the outdoor recreation industry's leading trade show, and the Outdoor Industry Association (OIA), the premier trade association for the active outdoor lifestyle industry, today announced they will gather retailer input concerning potential improvements to the Outdoor Retailer Summer Market trade show.
The goal of the joint project is to engage retailers in a broad based and transparent survey regarding their forecasted business practices and needs, as part of show management's continued effort to increase the relevance of the show.
The OR research project will consist of a four-week long online retailer survey, scheduled to run Jan. 7-30, 2009.
â€œMore than 6,000 buyers from a dozen different recreation sectors attend the OR Summer Market and each of them has different intelligence gathering needs,â€ said Kenji Haroutunian, Outdoor Retailer show director. â€œAs the show continues to grow, we need high quality feedback from the industry to ensure that the show continues to provide maximum benefit, evolves with the changing needs of our attendees and exhibitors, while at the same time, applying new technologies and business strategies.â€
As the outdoor recreation industry's trade association, OIA will act as consultant and partner in OR's efforts to gather information from the industry in order to determine the industry's future trade show needs.
â€œWith business paradigms rapidly changing, the timing of this project is critical for the future health of the industry,â€ commented Mike Wallenfels, president of the OIA Board of Directors and president of Mountain Hardwear. "The OIA Board of Directors is excited to be working collaboratively with Outdoor Retailer to get input from the show participants and stakeholders and develop the highest impact trade show possible."
The industry outreach effort, analysis of the input, sharing of the findings with the industry, and determining the strategic direction of the show will span several months with the goal to integrate buyer input into the 2009 Outdoor Retailer Summer Market to be held July, 20-24, 2009 in Salt Lake City.
About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.
The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo on July 20, 2009 and the Trade Show from July 21-24, 2009.
About Outdoor Industry Association
Outdoor Industry AssociationÂ® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvousâ„¢, Outdoor UniversityÂ®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer trade shows. For more information, go to www.outdoorindustry.org or call 303.444.3353.
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Maura Lansford, SOAR Communications, 801.523.3730(w)/817.929.8123(c), email@example.com
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), firstname.lastname@example.org
Ann Obenchain, Outdoor Industry Association, 303.327.3514(w), email@example.com